Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Clear Labs Launches Clear Food to Bring the Power of Genomic Sequencing to Food Consumers
  • USA - English


News provided by

Jones-Dilworth, Inc.

Oct 22, 2015, 12:15 ET

Share this article

Share toX

Share this article

Share toX


Menlo Park, California (PRWEB) October 22, 2015 -- Clear Food (TM), the consumer initiative of the new food analytics company, Clear Labs (TM), launched today to bring greater trust to the food industry. Clear Food’s monthly food reports will help consumers identify the most reliable, high-quality foods based on in-depth molecular analysis. The company's objective rating system, the Clear Score (TM) gives consumers the information they need to make informed purchasing decisions. The reports, published at ClearFood.com, will be available to the public at no cost.

As a culture, we’re at a tipping point in our relationship with food -- we want to be certain that what we’re getting is safe and of a quality that we can trust. Consumers are ready for better food, and industry is under pressure to raise the bar.

Post this

Clear Food’s monthly reports are powered by Clear Labs’ proprietary food-analytics platform, based on next-generation genomic analysis. By evaluating food at the molecular level, Clear Labs is able to surface insights that go beyond a food’s ingredient label and packaging claims. Their analyses can discover substitutions, allergens, gluten, bacterial contamination and GMOs.

Each sample analyzed for the Clear Food reports receives a Clear Score, which is a representation of how closely a product's label claims match its actual molecular contents. The higher the score, the more closely a product adheres to its label claims. Clear Score is the only scientific rating system that gives consumers an objective view into the quality and value of the foods and brands they buy.

To create the Clear Score, each sample is analyzed at the molecular level using Clear Labs’ proprietary DNA sequencing workflow and screened for major, medium, and minor substitution. Points are deducted for every discrepancy or label inaccuracy the tests reveal. Next, each sample is examined for nutrition-content accuracy, such as carbs, fat, calories, and protein. Finally, for certain categories of foods, the Clear Score factors in off-label tests for hormones, pesticides, antibiotics, and heavy metals, among others.

All Clear Score calculations are run through a secondary-analysis pipeline, scrubbed for statistical accuracy and error, and delivered to consumers via Clear Food’s monthly food category reports at ClearFood.com.

"The food industry has been a black box for too long. Food consumers have to trust that food labels are accurate, but that isn’t always the case,” said Sasan Amini, Clear Labs CEO and co-founder. “We’ve found a 10-15% rate of discrepancy between labeled ingredients and actual ingredients across our internal tests to date. We started Clear Food to pave the way for consumers to make more informed choices about what they eat while rewarding companies and products with integrity — those that are what they say they are.”

To produce the first Clear Food report, which is now available at ClearFood.com, the company hand collected 345 samples of hot dogs and sausages — veggie dogs, sausages, and old-fashioned, all-beef hot dogs — from 75 different brands at 10 different retailers. They found that 14.4% of the samples were problematic in some way, due to ingredient substitution, addition, or hygienic issues.

The highest scoring products weren’t limited to organic producers or high-end specialty brands. Hot dogs and sausages across a variety of price points scored well. To read the full report, visit http://www.clearfood.com.

“As a culture, we’re at a tipping point in our relationship with food -- we want to be certain that what we’re getting is safe and of a quality that we can trust,” said Mahni Ghorashi, co-founder of Clear Labs. “Consumers are ready for better food, and industry is under pressure to raise the bar. We think the information we’re providing through Clear Food will help consumers speak with their dollars and insist on only the best.”

Clear Food is Kickstarting the science and technology behind its first ten reports. To learn more about Clear Food and their Kickstarter campaign, visit http://www.clearfood.com.

About Clear Food

Clear Food is the consumer initiative of Clear Labs, the standard for molecular food quality in the global food industry. We evaluate food at the molecular level to surface insights that go beyond the label. Our unique scientific rating system, Clear Score, gives consumers an objective view into the quality and value of the foods and brands they buy.

Clear Food’s free, monthly food reports help consumers identify the most reliable, high-quality foods based on in-depth molecular analyses. The reports are available to the public at no charge.

Learn more about Clear Food and find the first report on hot dogs and sausages at ClearFood.com.

Clear Food. If you eat, this matters.

Brittany Solano, Jones-Dilworth, Inc., +1 9728096832, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.