xAd and Adelphic Enable Turnkey Mobile Programmatic Offering for Precise Location-Based Targeting at Scale

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Adelphic Extends Location Suite with New Seamless Integration with xAd

Together, xAd and Adelphic are advancing the industry beyond ‘guess-and-check’ mobile targeting, which often takes days to optimize, by offering clients a better way to access and automate the most sophisticated location targeting in real-time.

Adelphic, the leading mobile and cross-channel demand-side platform (DSP), today announced it has partnered with xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day. This new partnership enables seamless access to xAd’s location-based targeting, providing the first turnkey way of activating precise location programmatically and at scale through Adelphic’s platform.

This integration provides clients direct access to xAd’s new proprietary proximity targeting parameters – Nearby and Wider Reach – that automatically customize geofences based on the campaign category and insights from previous campaign performance. xAd’s location platform listens to 300 billion mobile ad impressions each month globally, filters and ranks data signals by geo-precision, then verifies the physical location and its geo-boundaries through a patent-pending technology called Blueprints™.

“As marketers gear up for the greatest commerce season of the year, xAd now offers the most automated and precise way to reach the right mobile audiences based on the campaign and category type, enabling marketers to take the guesswork out of location-based marketing,” said Dorothee Bergin, Director of Platform and Programmatic Partnerships at xAd. “Together, xAd and Adelphic are advancing the industry beyond ‘guess-and-check’ location targeting, which often takes days to optimize, by offering clients a better way to access and automate the most sophisticated location-based mobile targeting in real-time.”

Adelphic continues to be a leader in programmatic audience buying by providing marketers with access to sophisticated data products for targeting, optimization and measurement. “This partnership with xAd grants our clients access to a leader in the mobile location space with a truly seamless integration into the Adelphic platform,” said Emily Del Greco, VP of Sales for Adelphic. “Our enterprise buyers are excited about the frictionless workflow and we are committed to first-of-its-kind integrations of this type.”

About Adelphic:
Adelphic is the leading mobile and cross-channel demand side platform, providing an enterprise-ready solution for agencies, brands and other large media buyers who aim to have meaningful engagements with consumers on the move. Adelphic's patented technology overcomes the limitations of user identification in mobile and across networked devices, enhancing the audience buying experience. Founded in 2011, Adelphic is funded by Matrix Partners, Blue Chip Venture Company and Google Ventures.

About xAd:
xAd enables real-time, location-based marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalized messages to the right people they want to reach, based on the real places they visit everyday. Each month, xAd's patented location platform helps marketers reach over 300 million people globally via more than 30 thousand popular mobile applications. With xAd, marketers can say goodbye to assumptive marketing and reach the right people at real places in real-time with precision, relevance and confidence. Learn more: http://www.xad.com.

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Katy Zack
xAd, Inc.
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