Makes a Date with Mobile Commerce

Share Article

New Custom, Dedicated Unbound Commerce Mobile Site Launched

The new mobile commerce site.

Our business is very seasonal, and we wanted the option to tailor our mobile offering to our mobile audience, and shape that offering based on mobile-specific sales numbers. launched a new version of their mobile commerce site that allows mobile users to browse, shop, and check out, via the best possible mobile consumer experience. The new site is re-designed specifically for the ever-increasing percentage of consumers accessing via mobile devices. Powerful features are integrated into the new mobile site, extending and leveraging’s current ecommerce infrastructure into the mobile space.

The site was fully re-imagined, from the ground up, and extensive testing refined the features and functionality, with an eye on the highest possible conversion rates.

Unbound Commerce’s unique, hybrid-build methodology was used to allow real-time inventory to be cloud hosted, allowing lightning fast page loads. Orders are processed through the current, ecommerce existing platform using custom proxy technology.

Rich features like live chat, social media sharing, order tracking, and a location enabled, store locator were all built into the new mobile site.

Filling in fields of information on a small screen during checkout can slow the checkout process. integrated PayPal Express Checkout as a payment option, to streamline the checkout process for its mobile customers. The new mobile site was also designed to support both Registered User log-in and Guest Checkout.

“Mobile will only continue to grow, and it is vital to provide an optimal and seamless experience across devices. We engaged with Unbound Commerce to design, build and deploy a re-imagined mobile site,” said Jessica Gillespie, Senior Manager of Digital Marketing at “Our business is very seasonal, and we wanted the option to tailor our mobile offering to our mobile audience, and shape that offering based on mobile-specific sales numbers,” she added.

Founded in 1999, brings together the latest Internet technology with the world's largest calendar inventory to create the Web's biggest and best calendar store. No other site offers you a greater selection of calendars or better experience with the calendar publishing industry. is an affiliate of Calendar Holdings LLC. Our operations and fulfillment offices are in Austin, Texas, in a state-of-the-art 125,000-square-foot facility. For additional information, please visit

About Unbound Commerce
With more mobile and tablet site deployments than any other solution provider, Unbound Commerce is the industry’s #1 provider of dedicated mobile commerce solutions for mid-market online retailers. Unbound’s unique, low-IT hybrid approach allows current ecommerce operations to be leveraged and extended into mobile commerce, tablet commerce, commerce-enabled apps, and in-store engagement. Unbound also equips each mobile site with marketing tools to help retailers and brands bridge online and offline consumer touch points, at point of sale. Unbound has built and deployed dedicated mobile and tablet sites and apps for Sears, Bedding Style, Patrick James, Shoe Carnival, Rockport, Finish Line, FLOR, MillerCoors, Cavenders, and over 600 other retailers. For additional information, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Wilson Kerr
Unbound Commerce
+1 866-503-7005 Ext: 702
Email >
Visit website