Mommy Nearest Joins The Switch Witch to Create a Healthier Halloween for Kids

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To promote a 'Healthier Halloween' and candy 'Switchcraft' initiative, Mommy Nearest will be hosting free special events in New York, Chicago, Los Angeles and Bay Area.

Mommy Nearest and Switch Witch Playdates

Mommy Nearest and Switch Witch Partner for a Healthier Halloween

The Switch Witch's job of "Switchcrafting"—aka trading—candy for books or toys will allow parents to further instill good behavior. We are not anti-candy, but we are all about teaching and modeling good choices.

Halloween is fast approaching—kids will soon be dressing up and trick-or-treating for lots of candy. For parents who feel like their children get a little too much candy on Halloween, here is the perfect fix. This year, Mommy Nearest has partnered with The Switch Witch to help families celebrate the season without all that added sugar.

The Switch Witch and the Magic of Switchcraft is a children’s story of a witch whose broom is fueled by Halloween candy. Post trick-or-treating, The Switch Witch comes to trade kids’ candy in exchange for toys, making families’ holidays a bit healthier.

“The Switch Witch's job of "Switchcrafting"—aka trading—candy for books or toys will allow parents to further instill good behavior. We are not anti-candy, but we are all about teaching and modeling good choices!” says Audrey R. Kinsman, creator of The Switch Witch.

The Switch Witch encourages parents to send the candy to Operation Shoebox, an organization that sends care packages to US Troops overseas. And this year, Mommy Nearest is going to help make that a whole lot easier! To celebrate the holiday and as a way to give thanks, there will be free playdates at top children's venues in New York, Chicago, Los Angeles and the Bay Area for families that want to participate in this new Halloween tradition. Click here to RSVP.

Kids can bring their Halloween candy to these playdates and exchange it for toys from Cra-z-art. In addition, all attendees will get healthy snacks from Love Child Organics. The first 30 families at each event will also receive a gift bag stuffed with their very own Switch Witch and giveaways from UrbanSitter, Babyganics, Cra-z-art, Kidsland and Gum Chucks.

“Halloween is a great time of year for all families to get out and do fun activities together. That’s why we’re thrilled to partner with The Switch Witch to help put a healthy twist on such a fun holiday.” says Josh Milstein, CEO and founder of Mommy Nearest.

Mommy Nearest will also have drop-off locations in New York, Chicago, Los Angeles and the Bay Area for families who can’t make it to a playdate. Regardless, kids can still bring their candy and will receive a toy.

Information on the events and drop off locations in each city can be found here.

About Mommy Nearest

The mobile app provides busy parents and caregivers with unique content and geography-based, word-of-mouth recommendations, helping them to easily make informed decisions of where to take the kids while on-the-go. From the best dining options, broken down by child-specific amenities like high-chairs, stroller-friendliness and gluten-intolerant options, to nearby activities, or even where to change a diaper or pick up medicine, the app shows users the 50 closest places for whatever they’re looking for. Those places are then rated and reviewed by other local parents, thus layering in a level of trust. Mommy Nearest is the first app of its kind and boasts more than 50,000 original reviews of over 100,000 kid-friendly places nationwide.

Combining a national and local mobile parenting magazine with its proprietary geo-location technology (download at no cost for iPhone and Android), Mommy Nearest boasts a mobile community of 250,000 parents nationwide.

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Stef Tousignant
Mommy Nearest
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