Flash Point Targets New Generation of Luxury Buyers in Lincoln Black Label Campaign

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The Lincoln Motor Company has selected Flash Point Communications to create a unique, new social media campaign for its Lincoln Black Label line of ultra-premium vehicles.

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Lincoln Targets New Luxury Buyer in Black Label Campaign

“Black Label has a unique proposition of member privileges and designer materials, so Flashpoint’s expertise in targeting with context and their ability to work seamlessly with our dealer body, is ideal,” Jelenic continued.

The online promotion, called the Lincoln Black Label Exclusive Experience, invites prospects to dine at Fleming’s Prime Steakhouse & Wine Bar with a portion of the tab courtesy of Lincoln. Then, at the end of the dining experience, each participating guest receives a personal invitation to a test drive.

“There’s a new generation of luxury car buyers out there shopping online,” said Scott Empringham, CEO of Flash Point. “By combining our PinPoint targeting software with data from R. L. Polk, Datalogix and Acxiom, we generate incredibly targeted leads, even in a niche market like this.

“We make everything turnkey for the dealers,” continued Empringham. “We carefully manage the promotion, ensuring the offer is served exclusively to those deemed in-market in targeted areas with our proprietary ‘PinPoint’ technology. The dealers just do what they do best…respond to quality leads delivered in real-time.”

“As luxury auto client shopping behavior evolves, the way in which we attempt to engage with them must as well,” said Lee Jelenic, Lincoln Marketing Communications Manager. “Context is so important in all marketing today.

“Black Label has a unique proposition of member privileges and designer materials, so Flashpoint’s expertise in targeting with context and their ability to work seamlessly with our dealer body, is ideal,” Jelenic continued. “The integrated Fleming’s premium experience is a great compliment to the program. We are very excited.”

The Lincoln Black Label Exclusive Experience launched September 21, 2015.

Lincoln Black Label is a personalized experience that exceeds the expectations of even the most discerning luxury client. Featuring a curated collection of designer interior themes, meticulously brought to life in high-end materials, Lincoln Black Label is inspired by attention to detail and love of automobiles. Membership privileges include an Extended Premium Maintenance Plan, remote vehicle delivery, complimentary car washes and more.

For over fifteen years,Flash Point Communications has been a leading innovator in social media software, marketing, and retail network engagement. Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, contact us here.

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