New Book Guides Cosmetology Professionals to Success

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Mother-daughter team Mary Carver-Goldring, Stella Carver team up to teach ‘How to Get, Build & Keep Your Clientele’

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“Clients may choose our service because a friend referred them, or our catchy, colorful advertising campaign,” Carver-Goldring says, “but what keeps them coming back is why you need to purchase this book.”

Author Mary Carver-Goldring has experienced 50 years of success in the beauty service industry. Her youngest daughter, author Stella Carver, spent 20 years in retail management before getting involved in the family beauty business. Together, this mother-daughter team has crafted the new book, “How to Get, Build & Keep Your Clientele: What your clients wish you knew. A Guide Booklet for the Beauty Service Professional” (published by WestBow Press).

Carver-Goldring supplied the 10 key habits for the successful beauty professional, based on her experienced track record of booked-up service times and satisfied customers. Carver added her retail management experience to the book, emphasizing the importance of focusing on customer service just as much as technical skills.

“Clients may choose our service because a friend referred them, or our catchy, colorful advertising campaign,” Carver-Goldring says, “but what keeps them coming back is why you need to purchase this book.”

This how-to book offers principles that are easy to read, comprehend and put into practice. The authors hope that by the time readers get to the last page, they will be convinced they need to improve, change and give themselves the gift of success, using the tools found in “How to Get, Build & Keep Your Clientele.”

“How to Get, Build & Keep Your Clientele”
By Mary Carver-Goldring; Stella Carver
Hardcover | 6 x 9 in | 174 pages | ISBN 9781490868356
Softcover | 6 x 9 in | 174 pages | ISBN 9781490868349
E-Book | 174 pages | ISBN 9781490868332
Available at Amazon and Barnes & Noble

About the Author    
Mary Carver-Goldring was a young wife and mother of five children when she owned her own beauty salon. As a widowed single mother, her cosmetology career allowed her to provide security for her young family. Getting new clients, building loyalty and keeping a healthy clientele was the key to her recipe for success.

Stella Carver has been a self-motivated leader from her youth. She co-founded a modeling club in high school and went on to study human ecology fashion merchandising and business administration at the University of Maryland Eastern Shore. She spent 20 years in retail management before becoming a board-certified, licensed nail technician.

WestBow Press is a strategic self-publishing alliance between HarperCollins Christian Publishing and Author Solutions, LLC — the world leader supported self- publishing. Titles published through WestBow Press are evaluated for sales potential and considered for publication through Thomas Nelson and Zondervan. For more information, visit westbowpress.com or call (866)-928-1240. For WestBow Press news, click “Like” at facebook.com/WestBowPress and follow @westbowpress on Twitter.
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