PointSource Partners With Pinterest and IBM to Develop Buyable Pin API Integration for IBM WebSphere Commerce Customers

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Mobile design and development firm powers technology that enables consumers to make purchases directly on the Pinterest platform.

PointSource, a mobile design and development firm, has developed the API reference implementation that will accelerate the Pinterest Buyable Pin integration for IBM WebSphere Commerce customers. With this technology, PointSource can enable retailers to capture a new mobile revenue channel targeting Pinterest’s 100 million users.

According to a study by ComScore, Pinterest reaches nearly 30 percent of the digital population in the U.S, and data from Ahalogy shows that 52 percent of Pinterest’s daily users access the app while shopping in store. Last week, the social media site announced that it was expanding its mobile commerce platform to allow the buyable pin API to work with IBM WebSphere Commerce. PointSource, working with both IBM and Pinterest, has developed an API reference implementation to accelerate that integration.

“We are excited about the opportunity this provides for IBM customers to expand their mobile commerce channels and connect with their target customers more effectively,” said Stephanie Trunzo, chief digital officer at PointSource. “Our team is eager to partner with new brands to leverage the trend toward aggregator apps and help retailers create comprehensive mobile strategies.”

The PointSource software supports product feeds, carts, shipping methods, payment information and order status. External dependencies include WebSphere Commerce, a payment platform like Stripe or Braintree, order management that is completely integrated into WebSphere Commerce and monitoring capabilities.

"As an IBM Premier Business Partner, PointSource brings significant value to our clients with their knowledge and experience working with IBM Commerce solutions," says Adam Orentlicher, director of eCommerce offerings & strategy for IBM. "Their Pinterest Buyable Pin API reference implementation will help merchants leveraging WebSphere Commerce and Commerce on Cloud to enable consumers to move from a pin to a purchase with ease."

This announcement follows several esteemed achievements for PointSource this year, including a second year on the Inc. 5000 and three Hermes Creative Awards. The company was recently named one of North Carolina’s fastest-growing companies by Business North Carolina Magazine and made the Triangle Business Journal’s 2015 Best Places to Work list.

To learn more about PointSource and how it can accelerate your brand’s path to Pinterest integration, visit http://www.pointsource.com.

About PointSource

PointSource blends the creative energy of an agency with the technology savvy of an enterprise firm to build mobile solutions that solve complex problems and change businesses. PointSource partners with clients and combine their brand knowledge with the user experience, design, development, agile delivery, and marketing practices PointSource offers. The mobile strategies they craft and execute combine enterprise expertise and marketing analytics knowledge to bridge the gap between the CMO and CIO conversations.

A premier IBM Business Partner, PointSource is the first IBM Mobile First Capability Authorized Business Partner. This distinction was awarded based on the quality of deployed mobile solutions, satisfied customers, and technical certifications for IBM Mobile First software. http://www.PointSource.com

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Maggie Nichols

Ryan O’Connor