Hudson Group Travel Retailer Launches New Dynamic Website with Re-Fresh

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Hudson Group, the largest duty-paid North American travel retailer, has launched a new website as part of its overall company re-fresh. The site goes beyond the standard, static corporate website by providing a dynamic experience that features rich-media assets and interactive elements, along with fresh content beyond basic information to personalize the retailer.

Hudson Group travel retailer website homepage with dynamic flip-box navigation and company teaser video playing in the background

“You don’t tell people what your culture is, you show them. That’s what we’ve tried to do with the new website and all aspects of our re-fresh,” noted Hudson Group Creative Director Steve Goulbourne.

Hudson Group, the largest duty-paid North American travel retailer, has launched a new website as part of its overall company re-fresh.

The website tells the story of Hudson’s people, brands, and services, along with its evolution, for industry stakeholders as well as existing and prospective employees.

The site goes beyond the standard, static corporate website by providing a dynamic experience that features rich-media assets and interactive elements, along with fresh content beyond basic information to personalize the retailer.

“We are no longer just a newsstand. We are a true travel retailer. Our mantra and drive is to be the ‘Traveler’s Best Friend,’” noted Hudson Group President and CEO Joe DiDomizio. “And our new website not only reflects that personality, but also our Hudson Core Value of Innovation.”    

Upon visiting the home page, users are immediately greeted with a teaser video that auto plays in the background offering a glimpse into the company. It encourages the end user to click into an expanded “Day in the Life…” video. From there, several user-friendly boxes appear with options to navigate the site.

Other highlights include an interactive map of Hudson’s worldwide footprint that allows the user to explore each individual region; embedded social media posts with raw customer reactions, infographic of Hudson’s Core Values; an interactive company history timeline; raw in-store images (not stock photos) of employee archetypes; scrolling logos of brands, as well as blogs and individual employee profile videos.    

The new site serves as part of the ongoing evolution of the Hudson brand that elevates the experience and look and feel. For instance, Hudson has transformed its classic Hudson News stores into more modern “Hudson” stores with redesigned store layouts, color-coded sections, expanded offerings such as fresh on-the-go foods and high-end electronics; and a new logo and name to match. Hudson has also fully immersed itself in social media and other new media initiatives as an industry leader.

“You don’t tell people what your culture is, you show them. That’s what we’ve tried to do with the new website and all aspects of our re-fresh,” noted Hudson Group Creative Director Steve Goulbourne.

“bdot. partnered with the Hudson team to help facilitate the creation of a dynamic end-user experience that reflects the national personality, diversity, and rich character of Hudson,” stated Reginald Christian, CEO and Chief Creative Officer at bdot., an integrated branding agency. “We’re excited that this enhanced platform will help establish a new standard, globally, in the travel retail space.”

About Hudson Group:

Hudson Group, the largest duty-paid travel retailer in North America, is a wholly-owned subsidiary of international travel retailer Dufry AG (DUFN) of Basel, Switzerland. Hudson Group operates over 700 Hudson, Hudson News, Hudson Booksellers, cafes, specialty retail and duty free shops in 70 airports and transportation terminals in the United States and Canada. Dufry operates over 1,700 stores in more than 60 countries and 240 airports and transportation terminals around the world.

About bdot.:

bdot. is an integrated branding agency based in NYC specializing in branding, advertising, public relations, social media, experience design, and live event production.

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Daniel Vahab
Hudson Group
+1 (201) 528-2535
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Steve Goulbourne
@hudsongroup
since: 02/2009
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