Baesman CEO Named to the 2015 Smart 50 List

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Rod Baesman recognized by Smart Business Columbus as an outstanding leader of one of Central Ohio’s smartest organizations

We develop strategies that deliver the right message to the right customer at the right time and through the right channel.We are gratified that Smart Business Columbus recognizes that this is a ‘smart’ way to do business.

A marketing services company delivering strategic customer marketing and worldwide marketing fulfillment services, the Baesman Group has been named one of the region’s leading smart organizations by Smart Business Columbus. Recognized as one of the area’s top leaders, Baesman CEO Rod Baesman will be honored, along with the other nominees, at an awards dinner October 28 at The Hyatt Regency in Downtown Columbus.

Founded in 1952 by Richard F. (Dick) Baesman, Baesman has been a family business for more than 60 years. During that time, the Baesman name has become synonymous with print in central Ohio. Rod, the third generation to lead the company, realized however that the company’s clients, specifically those in retail, had growing marketing needs well beyond print. Under Rod’s leadership, Baesman has combined decades of next-generation custom printing technology, with a worldwide fulfillment operation and Insights & Marketing, a division that works with clients to capture their customers’ data and then use it to deliver targeted campaign strategies that work.

“We develop strategies that deliver the right message to the right customer at the right time and through the right channel,” said Baesman, “We are gratified that Smart Business Columbus recognizes that this is a ‘smart’ way to do business, and we are truly honored to be included on the Smart 50 list. Our end-to-end solutions guarantee total quality control across the full range of implementation and ensure that we deliver unprecedented ROI.”

The Smart Business judging panel assessed Rod and the company in areas such as innovation, impact, growth, expansion, talent management, and differentiators. Baesman continues to focus on producing print products but also recognizes that dealing with the complexities that come after the printing is of equal importance. This is what sets it apart from other companies, and prompted its inclusion on the Smart 50 list.

Tweet This: Congrats to @Baesman CEO Rod Baesman. Named to 2015 #Smart50Col. Smart marketing, beautiful results. http://tinyurl.com/pnwsqx3

About Baesman
Baesman is a marketing services company offering strategic, data-driven customer marketing, state-of-the-art production, and worldwide marketing fulfillment services. We analyze each client’s data in order to understand its customer segments. Armed with this deep knowledge, we develop targeted marketing strategies that deliver the right message to the right customer at the right time and through the right channel in order to drive profitable consumer behavior. When combined with our printing and fulfillment services, our end-to-end solutions ensure total quality control across the full range of implementation and deliver unprecedented ROI. For more information, visit baesman.com.

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Marcy Fleisher
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