Thousands Taking Bites to Support School Causes in National Apple Fundraising Program
Vienna, VA (PRWEB) October 22, 2015 -- This fall, eating a daily apple isn’t just good for health, it can also go a long way toward helping student causes in school districts nationwide. Now at its half-way point, the first-ever “Buy an Apple, Help a Student” fundraising program features the U.S. apple industry and favorite brands working together to provide financial support to student projects every time a person shares a photo of an apple or related product.
Through Nov. 15, individuals can visit Apples4Ed.com to read quick profiles of 12 student causes – classroom projects in need of funding such as school garden projects, playground makeovers and robotics education initiatives. Next, individuals can support these causes in four simple steps:
1. Snack: Grab an apple, apple juice, applesauce and/or delicious products made by program partners (“Apple Buddies”) Marzetti, KIND Snacks, Roth Cheese, and Johnsonville Sausage.
2. Snap: Take a picture enjoying the snack (selfies preferred, not required).
3. Tag: Find a school cause at Apples4Ed.com. Tag the photo with the project’s name and #Apples4Ed campaign hashtag.
4. Share: Vote for a favorite school cause by sharing on your public Instagram account (or by uploading to Apples4Ed.com).
For every vote, U.S. Apple Association (USApple) – representing the U.S. apple industry – and program Apple Buddies are pledging financial contributions to nominated projects to help them reach their goals. Individuals can vote as often as they desire; each pic individuals upload enjoying apples, apple juice, apple sauce, and/or apple pairings using Apple Buddy products counts as a vote.
School districts large and small from Washington to Georgia are represented, with community members, parents, teachers and students snapping snack pics and sharing on social. Individuals can visit Apples4Ed.com to view a gallery of thousands of submitted pics. Since the program’s launch Sept. 28, more than 7,500 votes from nominated communities as well as throughout the nation have been submitted, with four weeks left to share a pic to vote.
“Never did I expect this level of creativity,” said Wendy Brannen, Director, Consumer Health and Public Relations, USApple. “It’s been the highlight of my day to go on Apples4Ed.com and check out the pictures—anyone from doctors to legislators, anywhere from school buses to apple orchards.” She continues, “Our aim with ‘Buy an Apple, Help a Student’ is to support healthy bodies and minds – and we encourage everyone enjoying an apple in these coming weeks to join in this delicious initiative to make a difference in our schools. ”
At Apples4Ed.com, individuals will also find helpful facts about apples’ many health benefits, as well as a variety of original recipes created by Top Chef fan favorite Chef Dave Martin. The quick recipes pair apples with products and ingredients from Marzetti, KIND Snacks, Roth Cheese, and Johnsonville Sausage. Check out the program video here.
In December, USApple and partners will announce the cause with the most votes, which will receive the highest donation. Every classroom featured on the site will, however, receive funds.
About USApple
U.S. Apple Association is the national trade association representing all segments of the apple industry. Members include 40 state and regional associations representing the 7,500 apple growers throughout the country, as well as more than 400 individual firms involved in the apple business. More information on the organization is available at USApple.org.
Wendy Brannen, U.S. Apple Association, +1 703.442.8850, [email protected]
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