Bethesda, MD (PRWEB) October 26, 2015
Frost Miller (FM) recently refreshed Polaris Partners’ online presence by building its new website.
Polaris is a venture capital firm that builds enduring partnerships with leading entrepreneurs shaping innovation across the technology and healthcare sectors.
“Our challenge was to present a significant amount of information in a simple, elegant, and user friendly manner, explained Emily Mendell, vice president of communications at Polaris Partners.
The new website FM designed offers the most current technical functionality including responsive design and the ability for the Polaris team to update the site quickly and easily without outside help. Most importantly, the site tells the Polaris story clearly and prominently on the home page.
“At the start of each project, it’s important that we spend the time to understand our clients and their industries rather than just jump into design,” explained FM Director of Digital Services, Dave Dildine. “Our upfront planning process was a key component in creating a site that achieved their goals and stayed on budget.”
FM worked closely with Polaris to trim content and guide the internal team through the design and review process. It provided prototypes and early wire frames for review to reduce any time and cost associated with changes.
“The wireframes are a great way to check in and make sure everyone is on the same page before we have gone too far down the road,” added Dildine.
“Frost Miller did an outstanding job helping us organize our approach, consider viable design options, and ultimately develop a fresh new site that conveys our message perfectly and is incredibly easy to manage ourselves. Throughout the process, they were thoughtful, flexible and resourceful, allowing us to complete this project on time and within our budget,” added Mendell.
The FM team builds dozens of website annually for business-to-business clients in a variety of industries. It also advanced support in strategy, branding, digital marketing, social media and content marketing to a global client list. Visit http://www.frostmiller.com to learn more.
About Frost Miller
Founded in 1992, Bethesda, MD-based integrated marketing agency Frost Miller provides strategy, branding, digital marketing, content marketing and social media marketing, to its global client list. Among its clients are National Association of Home Builders, National Mining Association’s MINExpo INTERNATIONAL®, CITEM, Air Traffic Control Association, Aegis Project Controls and National Venture Capital Association. Frost Miller is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies. More information is available at http://www.frostmiller.com or on Twitter @frostmiller.