Ultravision International and Active International Partner with Clear Channel UK Brand Storm to Digitize Iconic Cromwell Road Site

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Ultravision International, the global leader in the manufacture of LED displays, is partnering with media giant Clear Channel UK to provide 1200 Ultravison LED display panels at the installation known as Storm Cromination London.

LED Displays at Cromnation

Ultravision International LED Displays at Cromwell Road

"Ultravision is excited to be partner with Clear Channel UK to provide our new technologically advanced Master Series Ultrapanel, for Storm Cromination London. This project will elevate the Cromwell Road site to the premier advertising site in London,"

Ultravision International, the global leader in the manufacture of LED displays, is partnering with media giant Clear Channel UK to provide 1200 Ultravison LED display panels at the installation known as Storm Cromination London. The LED displays, developed by Ultravision International were made available to Clear Channel through its partnership with Active International UK. This 223 square meter installation will make the Cromination site on Cromwell Road one of the longest LED displays in Europe.

"Ultravision is excited to be partner with Clear Channel UK to provide our new technologically advanced Master Series Ultrapanel, for Storm Cromination London. This project will elevate the Cromwell Road site to the premier advertising site in London," said William Hall, CEO and co-founder of Ultravision International.

“Our Cromwell Road site is one of the UK’s most famous Out of Home advertising sites and transforming it to digital is one of the biggest projects Clear Channel is undertaking anywhere in the world this year.” said Will Ramage, Business Development Director at Clear Channel UK. ”We believe combining six state-of-the-art Ultravision screens with the site’s famous special build capabilities will mean Storm Cromination London can offer advertisers the most creative space in UK Out of Home media.”

Brands will have the opportunity to impact 2 million commuters bi-weekly on Cromwell Road, Europe’s busiest A-road which connects London to Heathrow airport.

“The installation at Cromwell Road is the latest step in Active’s burgeoning relationship with Clear Channel UK. We are proud to be involved in the most iconic of all out of home sites.” said Mark Chippendale, UK managing director, Active International.

The lightweight Ultravision Ultrapanel allowed Clear Channel UK to offer advertisers responsive content while retaining the special build elements that made Cromination famous. Advertisers will be able to purchase the entire 72-meter Ultravision LED Display, one of the longest in Europe. The LED Display is in six sections to allow brands the flexibility to adjust the space as needed, such as assigning different messages to each section or placing one message across all six sections at once.

About Ultravision:
Ultravision International empowers clients with custom, innovative, and cost-effective LED displays and LED lighting solutions to help them engage with audiences worldwide. Founded in 2010, Ultravision is a world leader in the design, development, manufacturing and distribution of energy-efficient LED displays and LED lights. To learn more, please visit http://www.ultravisioninternational.com.

About Active International
Active International consults with the Fortune 1000 on ways to optimize their enterprise assets, typically excess consumer packaged goods, real estate and capital equipment. As the global leader in corporate trade, Active has successfully helped many of the world’s leading brands recover value, reduce costs and increase market share.
Providing a dynamic financial tool and creative marketing solutions, Active has helped its clients improve their business performance, delivering $1.5 billion in economic benefit since 1984. Placing more than $1 billion in media annually on behalf of its clients, Active International is based in New York and has 16 offices in 15 countries. http://www.activeinternational.com.

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Heidi Gerber
@UltravisionInt
since: 05/2014
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