King Baby® Studio Announces Five New Stores in China.

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King Baby® strengthens its presence in China by opening five brand new stores – for a total of seven – in China. King Baby® is one of a handful of brands exporting “hand crafted in the USA” products to China.

King Baby® strengthens its presence in China by opening five brand new stores – for a total of seven – in China. King Baby® is one of a handful of brands exporting “hand crafted in the USA” products to China.

About the new King Baby® Locations:
The Grand Gateway 66 (Shanghai) is in the heart of the Shanghai Xujiahui business and shopping district and contains 1.1 million square feet of retail and entertainment space. The mall adds a Western-style experience to the dynamic Xujiahui commercial district and is located above the subway making it a convenient location for customer traffic.

The Wanda Plaza (Wuhan) is one of the most unique landmarks in the region, the Han street Wanda Plaza is located in the central part of Wuhan's central culture area, known as the "Pearl of the crown". Han Street houses shopping malls, restaurants, and cultural and recreational sites. Hanjie Wanda Square is a luxury-shopping plaza which houses international brand stores, world-class boutiques, catering outlets and cinemas. The shopping mall belongs to Wanda Group, which is the biggest shopping mall group in China.

The Mixc (Hangzhou) is a luxury mall which has been built in a new Hangzhou Central Business District area along the Qianjiang river, which surrounded by high-end apartment building, office building, service apartment and Hyatt Regency hotel.

Joy City (Tianjin) opened for business in 2011. Measuring 530,000 m2, this Joy City in Tianjin is located at the convergence of three traditional commercial circles in Tianjin and is a one-stop urban shopping complex covering experiential shopping malls, international A-1 office buildings, hotel-style service apartments and high-grade residences. You can experience high-end services provided by the super five-star IMAX cinema, the all-star theatre skating rink, the role playing center for children (Babyboss) or the exquisite supermarket Ole.

Hisense Plaza (Changsha) is the joint project of Hisense Plaza and China’s most well-known property developer Huayuan Property. It’s the podium building of “Huayuan-Hua center”’s city complex; the project locates in central Changsha and occupies one-kilometer core river view. Hisense Plaza is devoted to becoming the top shopping center in Central China -- the total planned area is over 130,000 square meters (the whole building is nearly 200,000 square meters).

“King Baby® is thrilled and excited to have the opportunity to share American hand crafted jewelry and accessories along with our passion and lifestyle to China. We believe that quality, tradition, and “Made in the U.S.A.,” are worth their weight in gold,” says founder Mitchell Binder.

King Baby®’s collections captures the spirit of Americana with rock n’ roll sex appeal and includes sterling silver pendants, beaded bracelets, earrings, and accessories detailed with fossilized mammoth ivory, locally mined jet and turquoise.

“Management is confident with the development of King Baby® business in China and very happy to see the progress on this market. More stores will open in a near future” says The Retail Group LTD.

About King Baby®
Los Angeles-based King Baby® designs, markets and sells premium artisan jewelry. The collection consists of men’s and women’s sterling silver and gold pendants, bracelets, earrings, and accessories. The company has retail stores in Santa Monica, CA, Los Angeles, CA, Nashville, TN, and Las Vegas, NV. In the United States, the company also distributes merchandise to better department stores and boutiques, including, Saks Fifth Avenue, Harvey Nichols, and Kitson. The brand also sells directly and through distributors to better department stores and boutiques worldwide. The company also sells merchandise on its website

About The Retail Group LTD
The Retail Group (TRG LTD) is a leader in retail development and operations with a sophisticated management system that supports store design, marketing, visual merchandise, product analysis, production, logistics, and training. There are seven offices in China overseeing the successful fashion brand, G-Star Raw (60 self-operated stores in 7 major cities). Locations include the flagship store, HuaiHuai 344 in Shanghai, Times Square Hong Kong, and The Venetian in Macau. Additional locations include department stores and malls in Beijing, Shanghai, Hong Kong, Macau, Guangzhou, Changsha, and Tianjin.

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Clement Smadja
King Baby
+1 (310) 828-4438
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