Chicago, IL (PRWEB) October 26, 2015
CommuteStream, a mass transit-based mobile advertising network, today announced its expansion beyond Chicago and into Boston and Pittsburgh.
Founded in 2013, the mobile ad network allows publishers to monetize their mobile apps with predictive geo-targeting that is less intrusive and just as accurate as other beacon technology. With the goal of giving both small businesses and national brands a way to become part of commuters' daily routines, these regional expansions are two of many that CommuteStream is planning over the year.
“Our mobile ad network provides a very high degree of location accuracy while avoiding the cost and complication of beacon technology or the reliance on a phone’s location services,” said CommuteStream co-founder, Samuel Pro. “Expanding into new cities will only make it easier for advertisers of any size to reach very specific riders at very specific times.”
In 2014, Americans took 10.8 billion trips on public transportation, the highest figure in 58 years. As the U.S. continues to adopt public transit at an increasing rate, understanding riders and being able to reach the right ones is becoming more and more important. Urban commuters in particular already represent a desirable and predictable demographic to advertisers.
CommuteStream is at the forefront of mobile transit advertising and uses predictive geo-targeting to learn individual rider travel routines and preferences. Applications that utilize transit data, such as train and bus trackers, use this patent-pending technology to display local, relevant advertisements to riders using their app. In the same way, a business can promote offers or daily specials to consumers that regularly use the mass transit stops near their location.
“CommuteStream delivers far more relevant ads than a typical mobile ad network.” said Pro. “Our strength is that we don’t rely on location data alone. We know how and when transit riders are going to ride, and because public transit has fixed stations and stops our predictions are highly accurate.”
Within a month of its initial launch, CommuteStream built its network to over 1,000,000 hyper-local impressions per month. The company has since grown its network by ten times, adding five transit apps in Chicago and two each in Boston and Pittsburgh. CommuteStream’s technology will be deployed in several other major U.S. cities this year, and the company plans to announce its first major foreign market in 2016.
Transit app developers and advertisers who are interested in learning more can visit CommuteStream.com for additional information.
CommuteStream, a product of the TransitChatter Group LLC, aims to redefine the public transit experience and how businesses interact with riders. In a time when the effectiveness of traditional print advertising is suffering, and costs are at an all-time high, CommuteStream makes affordable mobile products that are highly targeted and scalable -- specializing in driving foot traffic to locations located near and around public transit. Their content delivery platform fills a void in effective mobile advertising on mass transit. By learning the routines of riders, they match individuals with the most relevant ads, and make these highly desirable and powerful products easily available to the underserved and uncultivated market of small-medium sized businesses.