International Sports Association Selects Crafter CMS for Global Websites

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Crafter CMS is selected to power several global websites and deliver innovative multi-channel experiences for world-class athletes and their sponsors.

Crafter Software, the award-winning provider of innovative Web content management software that powers high performance, personalized digital experiences, announced today a major new customer in the professional sports industry.

The global sports association organizes and hosts hundreds of sporting events each year for world-class athletes. Recently, they were faced with the challenge to provide better digital experiences on all of their legacy websites. Their legacy CMS was unable to keep up with today’s modern technology and lacked the flexibility needed to power personalized, targeted experiences. This became a growing problem as their websites are crucial to fan engagement and to boosting revenue for the international sports organizer. They needed a modern platform that would offer greater scalability and the ability to craft compelling multi-channel digital experiences, while also supporting the athletes and their sponsors at the same time. Crafter CMS became the platform of choice because of its unique ability to create innovative personalized experiences, to deliver high performance content to large audiences blazingly fast, and by empowering editors with powerful yet easy to use content authoring tools.

“Digital innovation is transforming everything, from e-commerce to customer service, employee engagement to customer loyalty, effectively driving businesses to become digital first,” said Russ Danner, Vice President of Products at Crafter Software. “This global sports organization is unlocking the power of modern digital experiences to better engage, and making it simpler for both content authors and developers to create compelling experiences using our super friendly tools. Crafter CMS is out performing its competition as the most scalable and high performance content management platform on the market for delivering multi-channel digital experiences.”

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, and more. Learn more at, and

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Amanda Tevis

Caitlin Hunt
Schwartz MSL
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