SharkNinja Named 2015 Marketer of the Year by the Electronic Retailing Association

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Leading Housewares Company Takes Two Awards, Including Top Honor, at 2015 ERA Moxie Awards

SharkNinja, a leading innovator in the housewares industry and creator of the popular Shark® and Ninja® brands, was named the 2015 Marketer of the Year at the Electronic Retailing Association (ERA) Moxie Awards Gala on October 8, 2015, in Las Vegas. Along with this prestigious honor, SharkNinja also took home the award for Best Short Form, Housewares for the Shark® Powered Lift-Away™ vacuum, with Script to Screen.

The annual awards recognize the best in television, radio, online, and mobile direct response marketing. This year marked the third consecutive year SharkNinja was named a finalist for ERA’s Marketer of the Year award; the company placed as a runner up in 2013 and 2014.

“SharkNinja is thrilled to receive the top honor of Marketer of the Year, and proud of the accomplishments we’ve achieved to be nominated year after year by the ERA,” said George Fettig, Chief Marketing Officer at SharkNinja. “Innovation is in the DNA of our company, from R&D to marketing, and we are excited to be acknowledged for our industry leading endeavors.”

“Being recognized by the ERA Moxie Awards is a huge testament to the hard work of our marketing team, who continue to produce high quality campaigns that put our brands at the forefront of the housewares industry,” said Matt Wohl, Senior Vice President of Brand Marketing at SharkNinja.

SharkNinja, formerly Euro-Pro, has rapidly carved out significant market share in the housewares industry with more than $1.6 billion dollars in annual revenue. Recent recognitions for the company also include Shark® being ranked the “Highest in Customer Satisfaction with Upright Vacuums,” according to the J.D. Power 2015 Vacuum Satisfaction StudySM for the second year in a row.

“ERA is proud to recognize SharkNinja for their consistently innovative and highly successful marketing campaigns,” said Julie Coons, President and CEO of the Electronic Retailing Association. “The company continues to strengthen its brand by reaching consumers using multiple marketing channels.”

The 2015 ERA Moxie Awards were presented at a gala ceremony closing the 2015 ERA D2C Convention. The ERA Moxie Awards Gala is the premier celebration in direct response marketing, honoring the best campaigns of the year.

About SharkNinja
SharkNinja is an innovative leader in the housewares industry and creator of the familiar household brands Shark® and Ninja®. SharkNinja provides the latest in easy-to-use innovative technology with a growing line of products that consists of Shark cleaning and garment-care products and Ninja kitchen appliances. Products are sold at major retailers and through distributors around the world, as well as directly to consumers. Ninja and Shark are registered trademarks of SharkNinja Operating LLC.


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Audrey Sahl
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