xAd Grows into New Headquarters at One World Trade Center

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The Tallest Building in the Western Hemisphere Will Light Its Spire xAd Green to Celebrate xAd’s Big Move

xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day, has officially moved into its new global headquarters at One World Trade Center, the tallest building in the Western Hemisphere. The move to One World Trade Center comes as xAd maintains its growth trajectory, continuing to double revenue, deliver technology innovation and expand globally – all while remaining profitable.

xAd will now reside on the 60th floor of One World Trade, which is twice the size of its previous HQ office located on Park Avenue South. The new space is an open concept office full of communal areas for collaboration and seating for 224 full-time employees. Visitors can walk around the perimeter of the space to take in a full 360-degree panorama of New York City, including views of the Statue of Liberty, the Empire State Building and the Brooklyn-Bridge. xAd’s Location Labs, a hub for innovation, product development and location-based marketing insight, will now be even more interactive, enabling marketers to experience the most sophisticated mobile advertising technology first-hand.

Dipanshu “D” Sharma, CEO of xAd shared, “For xAd, this move to One World Trade Center, one of the most iconic buildings in the world, not only encapsulates our tremendous growth - nearly 300 employees across 10 countries in just six short years - but it is also indicative of our mission to redefine and revolutionize what location can mean in marketing and beyond. We’re excited to have a new home that can accommodate further growth of the company and the entire digital media, advertising and technology sector as we grow in New York City and around the world.”

xAd’s move is notable as it becomes one of the most innovative and fastest-growing advertising technology companies in the United States. In the past few months, xAd was named one of the fastest growing private companies by Inc. Magazine on the Inc. 5000 list and awarded by leading digital media and advertising technology publication Digiday, for its approach in redefining location marketing with its Blueprints™ technology. xAd’s executive leadership also garnered recognition, with Head of Marketing, Infrastructure, Monica Ho earning a spot on Business Insider’s “Most Powerful Women in Mobile Advertising” list for the second consecutive year. The company recently announced a new partnership with Adelphic, a mobile demand-side platform, bringing first-to-market, customized location targeting technologies to enable the industry to move beyond “guess and check” location targeting to automatic activation of category best practices.

To celebrate xAd’s move to One World Trade Center, The Durst Organization, which manages the building, will light up the spire atop the skyscraper in xAd’s bright green from October 26-October 30.

About xAd
xAd enables real-time, location-based marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalized messages to the right people they want to reach, based on the real places they visit everyday. Each month, xAd's patented location platform helps marketers reach over 300 million people globally via more than thirty thousand popular mobile applications. With xAd, marketers can say goodbye to assumptive marketing and reach the right people at real places in real-time with precision, relevance and confidence. Learn more: http://www.xad.com.

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Katy Zack
xAd, Inc.
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