Chute Launches First End-to-End Enterprise Visual UGC Solution For Marketers

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Announcing IRIS, Image Recognition Technology; Chute Discover, a Powerful Visual Search Engine for Social Media; and Chute Social, a Social Posting and Measurement Tool

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Being able to search for specific types of imagery shared on social platforms, both with visual and text search, is incredibly powerful. Chute Discover will save us a considerable amount of time sourcing and obtaining permission to use UGC photos.

Chute, the leader in visual UGC marketing, today announced the first end-to-end enterprise UGC solution for marketers with visual search, insights, rights management, content workflow, and publishing.

Platform additions include:

  • IRIS: Computer vision technology that detects brand logos, objects, scenes and similar photos from within the tens of millions of photos shared on Twitter and Instagram every day
  • Chute Discover: The most powerful photo and video search engine for social content, allowing marketers to pinpoint the perfect image via a combination of text and IRIS search, as well as uncover consumer insights and behaviors to better guide and define their marketing strategies
  • Chute Social: The first social posting tool to include visual content discovery, in addition to the ability to compose, schedule and publish posts to social platforms, including Instagram

“Having the first end-to-end enterprise UGC solution solves several challenges for marketers who are consistently under pressure to produce engaging and effective content,” said Ranvir Gujral, co-founder and CEO, Chute. “We believe brands should look to their customers as both a source of inspiration, as well as a source of authentic photos and videos. Our platform is uniquely suited to give marketers insights about and access to all the photos shared about their brands and products. We also give them an easy way to clear rights to use them and then publish them across all of their marketing channels in a seamless experience.”

“We use beautiful, compelling imagery to highlight our destination and inspire travelers. We know visitors take incredible photos of our many lakes, resorts and cities, but we haven’t had an easy way to access it until now,” said Nancy Smith, manager of social media, Travel Alberta. “Being able to search for specific types of imagery shared on social platforms, both with visual and text search, is incredibly powerful. Chute Discover will save us a considerable amount of time sourcing and obtaining permission to use UGC photos. Plus, digging into trending and most popular photos directs us to images that will have the best performance.”

IRIS, Image Recognition Intelligence Software
The majority of photos posted on social media don’t include brand hashtags, which means text-based results can leave gaps in marketer data. IRIS (Image Recognition Intelligence Software) is a deep learning convolutional neural network that sees inside photos to detect brand logos, objects (like faces), scenes (like sunsets and beaches) and similar photos without the need for hashtags or keywords, giving marketers a more complete view.

Chute Discover, Powerful Visual Search Engine
Chute Discover provides marketers with real-time insights about their audience, surfaces trending and popular images, additional topics on the rise, and identifies influencers. This information guides marketers’ content and engagement strategies.

Additionally, Discover includes robust search capabilities. This enables marketers to search by multiple keywords, users and by visual cues, like logos, objects and scenes via IRIS. With Chute, marketers can pinpoint the precise image or set of images for their next tweet or marketing campaign within a few seconds. Plus, within Discover they can obtain permission to use the photos from content creators with Chute’s best-in-class rights management solution, giving marketers the ability to take immediate action on the content they find.

Chute Social, First Social Posting Tool with Visual Content Discovery
Also announced today, Chute Social, which enables marketers to schedule posts and publish to Instagram, Facebook, and Twitter from a desktop or mobile app. Chute Social comes with built-in visual content discovery via IRIS – making it much easier for social teams to source and publish content across all of their social channels quickly.


About Chute
Chute powers enterprise UGC for brands, agencies and publishers – from discovering consumer photos and videos, both with visual and text search, to the ideation, production, and amplification of compelling visual material. Chute works with some of the world’s biggest brands and publishers including Benefit Cosmetics, NBCUniversal, adidas, Brown-Forman, Condé Nast, NBA, United Nations, New York Times, and Ford. For more information, visit

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