LCI Brands Names New Director of Business Development

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Company that specializes in travel and outdoor products promotes employee to Director of Business Development.

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“Jen has been instrumental in the consolidation of several of our in-house brands, and in the growth of our flagship brand, Lewis N. Clark,” said Franz Wieshuber, Senior Vice President of Sales and Marketing.

Continuing to experience tremendous growth, LCI Brands™ has promoted Jen Panattoni to Director of Business Development.

As a graduate of DePaul with a BA in Marketing, Panattoni brings 15 years of experience in CPG marketing and brand management to the organization. Panattoni started as a Sales Manager in 2014 and was promoted to Director of Marketing shortly afterwards. Since then, her role has expanded to include brand and trend direction and digital marketing strategy. She works closely with both the sales and product development teams.

“Jen has been instrumental in the consolidation of several of our in-house brands, and in the growth of our flagship brand, Lewis N. Clark®," said Franz Wieshuber, Senior Vice President of Sales and Marketing. “She has also identified and pursued new markets, such as office and hardware.”

Panattoni will continue to work on many of her other current projects, including channel strategy development, competetive analysis of market positions, and brand management.

About LCI Brands

LCI Brands (formerly known as L.C. Industries, Inc.) is located just outside Chicago and is home to brands such as Lewis N. Clark® and UrbanGear™. With the luggage caddy as its core offering, LCI Brands began operations in 1971, and since then has expanded to offer hundreds of products in categories such as security, comfort, organization, and health. For more information, visit http://www.lcibrands.com.

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Ashley Atkinson-Leon
LCI Brands
+1 (312) 455-0500 Ext: 208
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