For many companies, job descriptions are the primary way to attract candidates and because so many job descriptions are done so poorly — this represents a huge opportunity to truly stand out from competitors.
Campbell, Calif. (PRWEB) October 29, 2015
With a growing desire and sense of urgency to revolutionize job descriptions, CKR Interactive, a leader in recruitment communications, created a comprehensive e-book detailing how and why job descriptions must change.
The e-book provides a look at the history and current state of job descriptions, and explores three new approaches that are driving the future of job descriptions: visual, video and create-your-own. Included in the e-book is a detailed description and a “how to get started” guide for each approach. All three approaches are sure to make you rethink your current job descriptions and improve the candidate experience.
“The competition for top talent has increased the attention job descriptions are getting,” said CEO Curtis Rogers. “For many companies, job descriptions are the primary way to attract candidates and because so many job descriptions are done so poorly — this represents a huge opportunity to truly stand out from competitors.”
For example, using a visual approach to job descriptions is especially intriguing as human beings are wired to connect with and retain information that is presented visually versus verbal or written communication. This is precisely why employers should be leveraging visual job descriptions as a way to connect with prospective candidates. A visual presentation of key aspects of a job opening can be far more effective in capturing the attention of people who aren’t scouring job boards or diligently researching employers online. Plus, visual job descriptions present another opportunity to reinforce a company’s employer brand and are ideally suited for sharing and disseminating across social platforms, where visual content is far more likely to spur engagement.
Want more information? Download the e-book here: http://blog.ckrinteractive.com/the-history-and-future-of-job-descriptions/
Learn more about CKR Interactive’s employment marketing services and solutions at http://www.ckrinteractive.com.
Who do we think we are?
CKR Interactive is a global employment marketing firm that helps organizations solve complex recruiting and retention issues through strategic communications with specializations in employer branding, marketing and creative strategy, interactive development, social and emerging media, and custom research. Our consultative approach delivers tailored programs that allow companies to attract and retain top talent. Learn more about CKR and our expertise at ckrinteractive.com.
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