itemMaster Extends Distribution Reach through 1WorldSync Strategic Partnership

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A partnership to provide streamlined access to digital product information, high quality images, 3D imaging and digital content protecting the equity and quality of global brand names

“With omni-channel commerce exploding and product information multiplying rapidly, it has never been more important for a brand to deliver complete and accurate digital product information and images. CCO at 1WorldSync, Dan Wilkinson

1WorldSync, the leading product information network and GS1 data pool solutions provider, today announced that itemMaster is now a strategic Solution Partner working with 1WorldSync to distribute product data and digital assets to their customers. itemMaster is one of the fastest-growing digital product content providers and the premier offering industry-free access to high quality and complete, rich product data. All of itemMaster’s digital assets are created based on the specifications of the GS1 Global Data Synchronization Network™ (GDSN®) with the goal to protect the equity and quality of today’s leading global brands.

itemMaster’s state-of-the-art capture system completely and accurately processes all product images and data. Rich and complete data processed by itemMaster includes product label information such as ingredients, nutritional information, product warnings, and attribute data such as product dimensions and weight. itemMaster has also quickly become an industry leader in innovative solutions working with leading technologies in 360 spin photography, virtual stores, and 3D planogram management.

With this new partnership, outside of itemMaster's current solution, 1WorldSync will be the primary partner for electronic distribution of all their product data and digital assets by connecting their system to 1WorldSync’s customer community via its GS1 GDSN and ContentNOW solutions. This will greatly benefit those suppliers that are looking to increase access of their itemMaster produced and maintained product information. itemMaster customers will also be able to upload products and digital assets directly into the 1WorldSync Product Information Cloud. itemMaster currently has more than 75,000 products in its database consisting of more than 600,000 digital assets.

“We are pleased that itemMaster is now a strategic partner and is currently working towards integration with 1WorldSync’s product information network,” explained Dan Wilkinson, Chief Commercial Officer at 1WorldSync. “With omni-channel commerce exploding and product information multiplying rapidly, it has never been more important for a brand to deliver complete and accurate digital product information and images. Partnering with itemMaster will provide our customers with streamlined access to the digital product information they need.”

itemMaster shares product information with thousands of retailers, distributors, advertising agencies, app developers, media outlets and market researchers. ItemMaster works with some of the largest grocery, CPG and online retailers as well as many of the largest CPG and food suppliers worldwide.

Tom Piatt, President at itemMaster discussed the strategic benefits of the opportunities, "at itemMaster our focus is on the quality of the images and data we produce, by partnering with 1WorldSync we look forward to expanding our reach through the GDSN as well as through 1WorldSync's on-demand solution ContentNOW. We recognize the huge potential for development and growth globally, this partnership with 1WorldSync makes our support even more flexible and scalable for companies that operate across the omni-channel world of today’s market.”

About 1WorldSync:
With more than 17,000 customers across 54 countries, 1WorldSync is the leading product information network and data pool solutions provider, certified within GS1 Global Data Synchronization Network™ (GDSN®). 1WorldSync solutions and services enable businesses to exchange product information across their buy and sell side trading partner communities, via a single cloud- based platform with solutions including Supply Chain Enablement, Product Risk & Compliance, and Omni-Channel Commerce. 1WorldSync is jointly owned by the member organizations of GS1 Germany and GS1 US. GS1 is the preeminent organization for the development of global standards, for identifying, capturing and sharing product information.

For more information, please visit http://www.1worldsync.com.

About itemMaster:
itemMaster is the one free source for streamlined access to complete digital product information and high quality images. itemMaster’s imaging and data capture services are used by thousands of manufacturers to protect brand equity and ensure digital assets are accurate and complete. itemMaster’s product library hosts over 1 million digital assets and shares its content freely with the CPG industry.

For more information, please visit http://www.itemMaster.com.

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Brianna Feeney
1WorldSync
+1 609-620-8069
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Leah Wilkinson
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