Calls are a primary outcome of mobile marketing strategies but there is still a knowledge gap on best practices.
TORONTO (PRWEB) October 28, 2015
Leading call analytics and attribution technology provider Telmetrics today issued an eBook titled “Answering the Call for Mobile Attribution.” The eBook offers local search advertisers and advertising providers a deeper look at how to bridge the online-to-offline attribution gap in the mobile consumers’ path to purchase.
As the use of mobile continues to influence offline actions, marketers must connect online and mobile advertising to offline purchase behaviors to better understand which ad investments are paying off. This will also help marketers make strategic modifications to generate a stronger ROI.
“While calls have gained increasing attention from mobile marketers, there is still a knowledge gap on some of the crucial best practices for maximizing calls as an attribution metric,” said CJ Arseneau, vice president of marketing for Telmetrics. “Mobile strategies have a valuable offline influence that marketers are just beginning to tap into and calls are a primary outcome that needs to be better understood.”
In the eBook, Telmetrics offers four best practices for harnessing the post-click mobile attribution opportunity. These best practices include:
1. Include Local Contact Info Upfront – Consumers prefer local numbers 3 to 1 so use a local number where possible.
2. Ensure Quality Calls are Delivered – Ensure spam calls are blocked and use category-specific benchmarks for Pay-Per-Call programs.
3. Measure Calls as Calls – Tracking the number of clicks on a call button is not enough. Ensure end-to-end call measurement technology evaluates calls through to the end of the consumer-merchant conversation.
4. Identify Sources Driving Calls – Use DNI (dynamic number insertion) technology to tie calls back to the originating mobile or digital campaign.
More detailed insights and examples are featured throughout the eBook, which is available for download at: http://go.telmetrics.com/answering-call-for-mobile-attribution-ebook-pr. Members of the media may also contact Meggan Manson at megganm(at)yapr(dot)com or 301-371-6995 for a copy of the eBook.
About Telmetrics, Inc.
Telmetrics is a leading call analytics and attribution technology company that powers digital marketers’ use of calls as a cross-media advertising performance metric. Telmetrics delivers scalable and quality call attribution innovations that reveal the offline lead generation impact of direct response ad programs. As a proven, global technology partner, Telmetrics helps digital publishers, agencies and the leading local, mobile and vertical search providers leverage calls within their ad performance and monetization models for the millions of SMBs and national franchises they serve. For more information, please visit http://www.Telmetrics.com.
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