Yamaha Appoints Winston as Guitar Product Specialist

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Extensive Experience Will Enhance Dealer Relationships

Andrew Winston

“Andy’s extensive experience in music sales and connections with retailers will be valuable assets to Yamaha,” said Armando Vega, Yamaha. “His passion and knowledge of guitars are contagious and I know that our dealers will enjoy working with him.”

Yamaha Corporation of America today announced that Andrew Winston has been appointed to the position of product specialist for Yamaha Guitars. Winston will be responsible for conducting regular store inventories to help identify sales opportunities, educating dealers about new products and sales methods and serving as an intermediary between Yamaha and retail personnel. He will report to Armando Vega, marketing manager, Yamaha Guitars.

“Andy’s extensive experience in music sales and connections with retailers will be valuable assets to Yamaha,” said Vega. “His passion and knowledge of guitars are contagious and I know that our dealers will enjoy working with him.”

Previous to Yamaha, Winston worked at Samson Technologies as Western States Sales and Product Specialist. There he managed dealer relationships and sold Samson, Hartke and Hotone audio products to more than 200 independent music retailers, as well as many Guitar Center and Sam Ash Music outlets. He also oversaw the region’s artist clinic program and dealer training initiatives. Additional experience includes retail and managerial roles at various music instrument stores throughout Southern California, including Jim’s Music Center in Tustin and West L.A. Music in Los Angeles.

He studied business administration and management at Mt. San Antonio College in Walnut, California.

For more information, please visit http://4wrd.it/usayamaha

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About Yamaha
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, wireless multiroom audio systems, Blu-ray/CD players, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.

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