Focus on core competencies of adding insight, not wasting time writing complex APIs or doing one-off manual uploads.
SAN JOSE, CA (PRWEB) October 29, 2015
TapClicks' flagship marketing analytics platform, TapAnalytics, continues to lead the marketing dashboard industry with release 5.5 - adding a new custom datafeed import function, new widgets and widget enhancements, a variety of ease-of-use features and the addition of new partner integrations.
TapAnalytics pulls data from a variety of pre-built data sources, typically through APIs. Sometimes, a client may need to include other data that is not readily available through an API, for example, data sourced from an internal system, an external system without public web service, or data that is simply captured manually in a spreadsheet.
TapAnalytics 5.5 now offers "Custom Services" -- an easy way for customers to build their own data pipes to bring data into the TapAnalytics platform. This new feature takes advantage of standard transfer and storage mechanisms -- FTP, SFTP, Google Drive and DropBox -- to enable client-friendly transfer of files on a schedule.
Users can now enjoy the benefits of creating their own automated datafeeds and combine them with the other services they use in TapAnalytics, without the need for creating complex APIs or spending time building one-off manual feeds.
"Data is everywhere now,” said Michael Mertz, TapClicks' vice-president of product management. “The new custom integration wizard provides huge benefits, making it easy to load and combine data from internal, external and offline sources. Now, our customers can focus on their core competencies of analytics and reporting, not wasting time writing complex APIs or doing one-off manual uploads."
New Text Widgets
TapAnalytics 5.5 also enables marketing managers to create enhanced widget dashboards using the new Text Widgets. Reports need context - especially with changes to campaigns. Text Widgets provide dashboard-specific notes, giving you the power to add contextual data to dashboards. Describe changes to services, call out Big Wins and help guide users with widget-based dashboard insights.
New Service Integrations
Keeping with the goal of providing the most comprehensive and flexible platform on the market, TapAnalytics 5.5 has added the following marketing services to its integration offerings:
LinkedIn Social Profiles
See the full list of available digital marketing tool integrations available in TapAnalytics.
Want to see how the industry-leading marketing dashboard can simplify marketing campaign management for your company? Visit http://www.tapclicks.com or try TapAnalytics for free!
TapClicks, Inc. is a marketing technology company that delivers complete digital marketing reporting and analytics platforms to digital agencies, media companies, and enterprises, for improved marketing ROI. Its suite of products includes flagship TapAnalytics, which consolidates marketing campaign information and performance results into a unified digital dashboard, with automated reporting and analytics. TapAnalytics has enabled over 1,000,000 dashboards worldwide, at digital agencies and their clients, local media agencies, and enterprises spanning automotive, travel, real estate and more. TapClicks was founded in 2009, and operates out of offices in Silicon Valley, Boston, Canada, Europe and Latin America.