Building Emotional Currency With Your Customers

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Upcoming Loyalty360 Webinar Focuses on Leveraging Human Relationship Patterns to Create Brand Loyalty

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Truly listening to your customers helps brands build emotional currency with them.

Good relationships usually start off like lyrics from a Taylor Swift song, but after 15 years the relationship evolves and, while it might not resemble a pop song anymore, it can grow into something deeper and more meaningful.

A good relationship between brands and customers typically starts off the same way. As in every relationship, there is evolution, as well as critical inflection points during which brands have the opportunity to either deepen or irreparably damage their bonds with customers.

On Nov. 17, 2015, at 1 p.m. EST, Loyalty360 will host a webinar titled, “Building Emotional Currency With Your Customers,” which will be presented by InMoment.

In this webinar, attendees will learn about:

  • Actively listening to customers
  • Building emotional currency and create transformational experiences
  • Utilizing the adaptation principle to help customers (brands) appreciate how customers create new norms with each experience
  • Leveraging human relationship patterns to overcome common ebbs and flows and build brand loyalty
  • Building customer self-esteem to influence purchasing decisions and experiential orientation
  • Integrating brands with customers’ self-concept and identity

The featured webinar speakers will be: Dr. Paul Warner, behavioral psychologist, noted author, and vice president of Data Science; and his colleague, Greg Lloyd, VP of Customer Experience at InMoment.

“Truly listening to your customers helps brands build emotional currency,” said Mark Johnson, CEO & CMO of Loyalty360 – The Loyalty Marketers’ Association. “This webinar is unique in that it delves inside the emotional concepts surrounding human relationships and their impact on purchasing decisions and brand loyalty.”

Marketers are invited to join Loyalty360 and InMoment on Nov. 17, 2015 at 1 p.m. EST to learn about building emotional currency to create transformational customer experiences. To register for this webinar and for more information, visit: http://loyalty360.org/conferences/event/building-emotional-currency-with-your-customers

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About InMoment
InMoment helps businesses improve customer retention and increase profits through listening, understanding, and sharing customer stories. Our Voice of Customer (VoC) solutions arm brands with real-time, actionable insights for customer experience (CX) improvement at all organizational levels. We are a full-service partner, providing leading-edge technology, strategic guidance, market insights, predictive analytics, dashboard reporting software, and an unparalleled social media advocacy solution to more than 300 top brands. Our international presence covers more than 90 countries and 45 languages.

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Mark Johnson
Loyalty360
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