Merchandising is a key component in online retail. Every retailer should have a concrete merchandising strategy established if they want to succeed.
San Francisco, CA (PRWEB) October 28, 2015
Many online shoppers have poor experiences on retailers' websites, which can damage their entire brand experience and lead to abandoned carts. Luckily, the path to a successful merchandising strategy is explained in Wiser's new infographic.
Social media has become one of the least expensive ways for retailers to communicate with their customers. Choosing to be active on social media and engaging with followers is one of the quickest things a retailer can do to improve their brand experience. Approximately 5 out of 6 millennials, the demographic with the most purchasing power, connect with companies on social media networks.
Personalized recommendations sound like a lot of work, but this day in age they are actually quite simple to implement online. About 45% of shoppers are more likely to shop at a store that offers personalized recommendations, and offering the same experience and recommendations across all channels is a great way to make the customer feel special.
Wiser explains how online retailers can improve their merchandising strategies to win the respect and admiration of online shoppers. They convey the importance of content in an online setting, and how it should go beyond simple product descriptions. For example, about 57% of product video viewers are more confident about their purchases and are 85% more likely to buy.
Arie Shpanya, an online retail expert and CEO of Wiser, said, "Merchandising is a key component in online retail. Every retailer should have a concrete merchandising strategy established if they want to succeed. This infographic highlights the aspects that retailers can’t afford to leave out of their online merchandising gameplan."
Wiser's new infographic goes into how to provide better recommendations, social media tips, and more. To view the full infographic, click here.
Wiser levels the retail playing field with a turnkey solution for retailers, brands, and manufacturers to stay both competitive and most importantly, profitable.
Wiser's flagship product, WisePricer, gives retailers unprecedented visibility into the competition through price monitoring and access to the most advanced dynamic pricing algorithms. WisePricer monitors, analyzes, and reprices products in real-time keeping retailers competitive, while reducing costs. With robust analytics which enables retailers to see the profit and revenue impact, retailers can price with confidence and optimize their strategies.
Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.
For more information on Wiser, please visit wiser.com