Is the Death of Flash Ads the End of Many Small Ad Agencies?

Share Article Launches “SaaS-in-a-Box” HTML5 Suite to Address This Problem. today announced the launch of their interactive banner ad suite for small to medium-sized ad agencies.

With the solution, agencies can easily build rich media banner ads cost effectively, without the need of any programming skills and serve them out in major ad traffic sources.

When Google started auto-pausing Flash on their Chrome browser since September 1st this year, many ad agencies were painfully disrupted. Considering that 84% of all banners across the internet are affected, agencies have to quickly adopt HTML5.

The problem with adopting HTML5 to build interactive ads is that agencies now need to hire expensive programmers. Either that or outsource the creative production work to another agency, further eating into their campaign margins.

“Small agencies and budget advertisers are already feeling the double-whammy of the digital advertising industry: content consumption on mobile devices overtaking that from the desktop web. And the death of Flash. Agencies are definitely caught with their pants down when it comes to mobile. Only a cost-friendly, self-served, HTML5 ad solution can save the day for them.” said Alvin Koay, CEO & co-founder of

He further stressed that, “Traditionally, interactive rich media ads in HTML5 are reserved for large agencies and big brands with big budgets. With our solution, we are democratizing this industry, so that smaller players are also able to compete on a level playing field, using interactive ads.”

Agencies will get a HTML5 ad creator branded as theirs with MobileAds's complete white-label Saas-In-A-Box HTML5 Suite. The Suite comes with a powerful ad server and a reporting dashboard with detailed analytics. Using the solution, agencies can traffic rich media ads on all three platforms, namely in-app, mobile and desktop web.

MobileAds’ cloud-based platform takes advantage of the boom in mobile advertising, projected to top USD100 billion worldwide in 2016 by mobile-enabling ad agencies practically overnight.

The self-service solution equips agencies to build highly engaging ads with interactive components that enhance users’ experience. These components include videos, e-commerce, store locator, click-to-call, contact form, social media feeds and many more.

The company integrates the solution into the digital advertising ecosystem through strategic partnership with global major real-time bidding and programmatic ad exchanges, networks, Demand Side Platforms, etc. Furthermore, the ad server and ad tags are fully certified in major traffic sources, including Google GDN, AdX, Mopub, Smaato, and many more.

MobileAds has been running international mobile rich media ad campaigns for brands like Unilever, Procter & Gamble, Nestle, Pizza Hut, Toyota and many more. At the same time, smaller agencies in US, Europe and Asia are using the SaaS solution for location-based ad campaigns for “mom & pop” shops, auto car dealers, political candidates and even funeral parlors.

“We’re thrilled to be able to help more small to mid-sized agencies to scale their business with our solution. Digital advertising ecosystem is an exciting playground and we hope to grow together with our clients and agencies.”


About is a company based out of Singapore, and has offices in Penang, Malaysia and Tokyo, Japan. It is invested and is a partner of, a leading Seattle-based mobile ad company that aims to make mobile marketing better for everyone.

For more information, email your inquiries to contact(at)mobileads(dot)com. For more information on the solution, visit

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Alvin Koay
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Nicole Torres
since: 10/2013
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