Predictive analytics technology is the next evolution in enterprise software, and marketers are leveraging data to improve customer experiences and business outcomes in ways not previously possible.
New York, NY (PRWEB) October 29, 2015
Unmetric, the only social media intelligence platform focused on brands, today introduced Predict, an innovative predictive analytics tool for social media marketers. The company developed is launching Predict as a custom-built tool for individual enterprise brands currently using the Unmetric platform.
“Building Predict from the ground up was a complex but rewarding project,” said Aswani Yeraguntla, Director, Predictive and Business Analytics for Unmetric. “To start, we identified various elements of social media content in each sector. Then, our analysts tagged thousands of representative posts that formed the training set for building Predict. We explored multiple machine learning algorithms that accurately capture the relationship between different content elements and performance in terms of likes, comments and shares. These algorithms are at the core of our prediction technology.”
Predict allows marketers to input details about a planned piece of social content across four elements including the post’s structure, tone, intent and context. The machine learning algorithm then provides an estimate of engagement the post will receive based on the number of likes, comments and shares. Predict then provides actionable recommendations for ways to boost the post’s engagement and displays the new predicted results based on those edits.
“Predictive analytics technology is the next evolution in enterprise software, and marketers are leveraging data to improve customer experiences and business outcomes in ways not previously possible,” said Lux Narayan, Chief Executive Officer of Unmetric. “We developed Predict to help brands stay ahead of the curve with their data-driven marketing strategies and achieve greater content results by bringing actionable quantitative evidence into the process of content creation.”
Predict is being offered as a custom tool for individual enterprise brands using the Unmetric platform. Each build is based on that brand’s specific sector, as well as desired competitors and relevant tags. For further details, or to learn more about Unmetric and request a free demo, visit http://www.unmetric.com.
Founded in 2011, Unmetric is the only social media intelligence platform focused on brands and trusted to arm the modern marketer with the tools to ideate, compare and analyze the channels, content & campaigns of thousands of brands. Unmetric combines the power of people and technology to track and analyze the online behavior of 25,000 brands segmented across more than 30 sectors for all major social channels including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. With a singular focus on client success and a growing roster of Fortune 500 companies, digital agencies, and other large global brands, Unmetric offers unparalleled intelligence to confidently make more informed business decisions and compete in the data-led economy. The company is headquartered in New York City with additional offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com, or check out the Unmetric blog at http://blog.unmetric.com.