AuthX Launches Fully Integrated Digital Marketing Platform for Unit4 on Hippo CMS

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Leveraging the multi-channel capabilities of Hippo CMS, AuthX helps Unit4 launch a fully integrated Digital Marketing Platform, to serve as a foundation for all external-facing websites.

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AuthX, a Digital Engagement Company, today announced the launch of a new, fully integrated, Digital Marketing Platform for global Business Software provider, Unit4. With over 20 regional websites, Unit4 was looking to enhance the impact of the customer experience delivered across their global properties by instilling a unified brand identity, and delivering more relevant browsing experiences. The platform, designed to promote asset reuse across entities and streamline the content management process, provides Unit4 with a foundation on which all global properties can be quickly built and easily maintained.

“The implemented platform allows Unit4 to maintain a unified brand experience across their entities, while also delivering the right level of flexibility to regional teams,” noted JM Guthrie, Chief Revenue Officer at AuthX. “This model will exponentially improve the day-to-day management of the websites, and deliver better experiences for the companies global audience.”

The platform uses the extensive multi-channel capabilities of Hippo CMS to provide a scalable, future-proof, architecture on which Unit4 can continue to introduce entities under a single brand platform. The system also seamlessly integrates the CMS with marketing automation and CRM applications, enabling greater personalization capabilities that extend the reach of the global brand.

“Hippo CMS has improved the way we manage our collection of digital properties, as well as how we engage and interact with our site visitors,” said Jo-Ann Kevala, Global Head of Marketing, Unit4. “We’re excited about the tools dynamic capabilities, and are looking forward to delivering even more impactful and relevant customer experiences into the future.”

For more information about Unit4, visit http://www.unit4.com
For more information about AuthX, visit http://www.authxconsulting.com
For more information about Hippo, visit http://www.onehippo.com

About Unit4

Unit4 is a leading provider of enterprise applications empowering people in service organizations. With annual revenue north of 500M Euro and more than 4000 employees world-wide, Unit4 delivers ERP, industry-focused and best-in-class applications. Thousands of organizations from sectors including professional services, education, public services, not-for-profit, real estate, wholesale, and financial services benefit from Unit4 solutions. Unit4 is in business for people.
 
About AuthX

AuthX is a Digital Engagement company offering technical and marketing services with proven success supporting Fortune 1000 companies. The company is focused on taking modern business and technical strategies, such as Customer Experience Management (CXM), test-driven optimization, personalization and content management, and deploying them through one global system. A strategy we call “Global Brand. Local Marketing.™” By partnering with industry leading CXM technologies, AuthX is able to offer clients a tailored strategy to communicate intimately across channels through enablement of the platforms. AuthX’s corporate philosophy promotes bringing “Authenticity” to each engagement, including our client, our partner, our employees, and our industry. To assist clients in overcoming the challenges presented by an ever-changing digital marketplace, AuthX provides Enterprise Architecture and Strategy, Implementation Services, Optimization Services and Cloud-Based Managed Services.

About Hippo

Hippo is on a mission to make the digital experience more personable for every visitor. The company is redefining the CMS space by engineering the world’s most advanced content performance platform, designed to make help businesses understand their visitors – whether they are known or anonymous – delivering the content they value in any context and on any device. Hippo is a Select Partner in EMC’s Technology Connect Track, and the only Open Source Java CMS in the 2015 Gartner Magic Quadrant for WCM.

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JM Guthrie

Todd Zeiger
@AuthXConsulting
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