CallTrackingMetrics Announces New Google AdWords Integration for Call Extension and Call Only Ads

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CallTrackingMetrics has announced a new integration with Google AdWords that for the first time ever has the ability to attribute phone calls back to Google AdWords’ call extensions and call only ads with campaign data down to the keyword level.

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"Being able to map AdWords call only and call extension calls back to the exact ad and keyword is going to provide advertisers with the information they need to truly understand what's working.

CallTrackingMetrics' new integration utilizes Google's call forwarding numbers and CallTrackingMetrics' tracking numbers, allowing the two systems to sync and capture data that was never available before. This advanced technology is able to capture the campaign, ad group, and keyword searched for phone calls through call extension and call only ads. Now, because there is campaign data associated with the phone calls, they can be attributed as call conversions in AdWords, down to the keyword searched.

Calls coming through call extension and call only ads have traditionally been tracked without any website visitor data or campaign information. This is because ads on Google's search network can have thousands of impressions without ever receiving a click to match to the call. With call extensions and call only ads, the caller doesn’t interact with an advertiser's website, thus being tracked exactly like an offline tracking source. Traditionally the only solution was to have many different tracking numbers including one for each keyword, which is cost prohibitive for most advertisers.

CallTrackingMetrics CEO, Todd Fisher, describes the integration as "finally filing in the missing piece of the puzzle in optimizing AdWords campaigns. Some of our customers see as much as 50% of their call traffic coming through call extension and call only ads so being able to map calls back to the exact ad and keyword is going to provide them with the information they need to truly understand what's working".

CallTrackingMetrics' new integration is a huge break-through, providing marketers with the ability to track all interactions from their AdWords campaigns. Advertisers can immediately start to optimize their call only ads and call extensions around those that are driving the best calls, helping them get the most out their marketing budget.

About CallTrackingMetrics
CallTrackingMetrics helps advertising agencies and businesses track which advertising sources are converting into phone calls. CallTrackingMetrics provides a full service call tracking and cloud-based contact center management solution allowing companies to understand what's driving phone calls and conversions in their business. With over 20,000 customers in 30 countries worldwide, CallTrackingMetrics has gained much of its popularity for excellent customer service, easy-to-use software, and the ability to integrate with major services such as Google Analytics, AdWords, CAKE, Salesforce, Optimizely, and Wordpress.

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Laure Fisher
@CallTrac
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