OptiMine Offers First Cloud-Based Digital Attribution Trial

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Industry first changes the game in measuring digital ad performance

OptiMine Inc., the global agile marketing measurement and optimization leader, today announced that complete cross-channel digital attribution is now available through a free 30-day trial of its 100% cloud-based Agile Insight platform. Available immediately, marketers and agencies can measure the cross-channel performance of their Facebook, Google, DoubleClick and Bing ads, and see results within seven days of signing-up for the trial.

As consumers continue to consume content over a plethora of channels and devices, marketers often struggle to keep up in this progressively complex environment. According to a recent Forrester Research report (subscription required for access) by Tina Moffett, “Sixty-one percent of US adults are always addressable – meaning they use at least three connected devices to access the internet from multiple physical locations, multiple times a day. This means that customers are extremely difficult to follow, making interaction measurement – that is, measuring your brand’s efforts – an impossible task.” (1)

To address this marketing measurement difficulty, OptiMine developed the free trial to help marketers and agencies see how agile the OptiMine platform is and how it can help them understand how their digital ads interact, and how to quickly improve ROI performance across their marketing investments. Further, the trial can be launched in as little as five minutes, requiring no tagging, IT assistance or advance data preparation. The benefits for marketers are immense:

  • Measurement of cross-channel ad value: understand the complete value of all ads by measuring their cross-channel contributions.
  • Cross-channel relationships visualization: see how upper funnel ads drive lower funnel conversions with a map of cross-channel relationships.
  • Actionable recommendations to boost ROI: receive ad by ad level recommendations – where to invest and where to cut to immediately maximize performance.

“We know marketers need an agile solution that can keep up with the consumer and market complexity they face today – this is why we’re excited to introduce the idea of agile marketing measurement into digital attribution,” said OptiMine CEO Matt Voda. “Our trial is unique in the market, and opens the door to rapid ROI improvement, market competitiveness and speed to market.

To sign-up for the free trial and find out more information, please visit: agile.optimine.com.

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ABOUT OPTIMINE, INC.
OptiMine is the leader in cloud-based, agile marketing measurement and optimization software. It uniquely combines top-down, cross-channel views with bottoms-up actionability across your entire marketing mix – from offline to online, across devices. Following rapid implementation in just weeks, OptiMine delivers persistent, ongoing insights so you can continually hone your marketing investments in a rapidly-shifting market for maximum ROI. Learn more at optimine.com.

1.Source: Embrace The New Marketing Performance Measurement Standard, Forrester Research, Inc., October 2, 2015.

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Ali Zaren
OptiMine
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