Now Offers Destination Experts and a Planning Experience That Goes Beyond Booking the Villa

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The new is an online destination guide where consumers can get an insider’s look into Italy, St. Martin, U.S. Virgin Islands and Mexico from a local expert

Bice in Tuscany, Italy

Bice in Tuscany, Italy

One of the ways that we are seeing the industry evolve is the trend of luxury consumers wanting a more personalized experience and deeper interactions with the destinations they visit., a full-service luxury villa rental and destination experience company, is announcing the website’s new approach to the villa rental experience., with a focus on four destinations – Italy, St. Martin, U.S. Virgin Islands and Mexico, features experts from each destination and is designed to go beyond booking only the villa, but creating an entirely customized vacation.

Once the experts give insider tips on villa properties and where to go, a’s Villa Concierge takes it from there planning an authentic, customized and unique vacation that perfectly fits the client’s vacation desires.

“The luxury travel space continues to evolve,” said Steve Lassman, vice president and general manager for “One of the ways that we are seeing it evolve is the trend of luxury consumers wanting a more personalized experience and deeper interactions with the destinations that they visit. That is why we continue to find success in our full-service concierge approach.”

In addition to the site transforming into an online destination guide featuring destination experts, it now has a more sophisticated look and is web responsive so that it displays well on all devices including mobile, making it more user friendly. It also provides more content about each destination including the experts’ destination background and blog posts in each country’s “Inspiration” section.

“My business partner, Margherita and I like to consider ourselves Italian artisans that craft each client's vacation to create a one-of-a-kind villa experience,” said Saffo Martelli, managing director for’s Italy division, and born and raised in Italy.

Margherita Bilenchi, also managing director for’s Italy division, and born and raised in Italy, added, “Each Italian villa experience designed by us is flawless and seamless because of our deep knowledge of the villas and the territory as well as our strong local connections.”

The destination experts provide everything from tips on must-see attractions to recommending special dishes to be prepared by the local chef. This advice, combined with the services the Concierge team offers, adds significant value to the client’s customized vacation.

“Being able to provide my clients with insider knowledge that they wouldn’t otherwise be able to find is a passion of mine,” said Marilyn Pulito, Condé Nast Traveler Villa Rental Specialist for St. Martin for nine years and on’s WOW List of trusted travel experts. “I take pride in giving clients traveling to St. Martin a customized itinerary that allows them to immerse themselves into the local culture during their visit.”

Visitors to the site will be able to contact a specialist by phone or email if they are looking for advice during the planning process, and when ready to book, a Villa Specialist will make the reservation. Then, a Villa Concierge will help customize and plan every aspect of the client’s vacation from private chef services, cooking lessons and restaurant reservations to pre-stocked groceries, golf tee times and customized excursions. The Concierge can even arrange personalized events like hiring a Mariachi band, fireworks on the beach, an opera singer for a private concert, or exclusive seats for the Palio, the most ancient horse race around Siena, Tuscany’s famous Piazza del Campo.

For more information, visit or call 1-800-281-6879 to speak to a destination expert and/or Villa Specialist.

About, as part of World Travel Holdings, is a full-service luxury villa provider committed to helping travelers craft an authentic, unique vacation. In addition to’s more than 20 years of experience in creating experience vacations, the team of destination experts lives in or travels frequently to the destinations and villas represented providing travelers with local, insider knowledge and customized concierge services. offers more than 500 privately-owned villas in Italy, St. Martin, U.S. Virgin Islands and Mexico.


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Angie Ranck
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