Modern Message Teams Up With Alliance Residential To Unveil The Next Generation Of Online Marketing

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Dallas Based Startup Increases Alliance’s Online Traffic With Resident Advocacy Program

“We have seen impressive results weekly and are extremely satisfied with the positive impact Community Rewards has had on our portfolio-wide reputation score, as well as our overall online presence,” said Alliance SVP of Performance, Tina Mortera.

Modern Message, the multifamily and student housing leader in resident advocacy, announced today that after three months of service it has grown Alliance Residential Company’s review traffic by 400 percent.

Alliance Residential, the seventh largest multifamily manager in the nation, implemented Modern Message’s Community Rewards program, an apartment resident advocacy platform, with the goal of getting residents to socially share their experiences online.

Not only did the program increase Alliance’s social media engagement by 200 percent, but it also improved the company’s online reputation by nearly 75 percent.

After collaboration from both parties, Community Rewards was launched on more than 200 Alliance communities, and prompted current residents to play a points-based game where they compete with each other to become the resident of the month. These points are earned for voluntarily sharing any combination of social media tasks online about their community experience.

The results from the program revealed countless resident advocates at Alliance’s communities who had never previously mentioned or referenced their apartment on social media. Online word of mouth dramatically changed for Alliance communities, positively impacting the ability of these communities to influence prospects connected socially to the participating residents.

“We have seen impressive results weekly and are extremely satisfied with the positive impact Community Rewards has had on our portfolio-wide reputation score, as well as our overall online presence,” said Alliance SVP of Performance, Tina Mortera.

In less than three months, Community Rewards drove hundreds of residents to their respective Alliance community social media pages and increased overall traffic by 30,000 new website visits, mostly due to residents beginning to advocate their community to their social media contacts.

And while the program does not provide residents an incentive or points for writing or sharing reviews on third party sites, the increased traffic and overall activity saw that recently engaged residents took their online sharing efforts to third party review sites on their own. Consequently, Alliance saw a portfolio wide increase of more than 5,800 new reviews from verified residents in a short period.

“We are honored to work with a top management company such as Alliance,” said Modern Message CEO, John Hinckley. “Community Rewards has revealed that the overwhelming majority of residents are having a great experience at their apartment, but when the silent majority forgets to share, potential renters are left with a distorted view when doing their online research. By encouraging everyone to participate in sharing online, the natural result allows for the true story of that community to be known through the eyes of current residents”

Most apartments are serving a new generation of renters that are addicted to the online culture, and Community Rewards is a simple platform that drives current residents to share online.

For more information about Community Rewards, head to


About Alliance Residential Company

Alliance is a fully integrated multifamily real estate operating company focused on the development, acquisition, construction and management of residential and mixed-use communities in the United States. Headquartered in Phoenix, Alliance has 35 regional offices throughout the West, Southwest, South-Central, Southeast, Mid-Atlantic and Northeast. During the past 15 years, Alliance has become one of the largest private apartment owners and the seventh largest management company in the nation, boasting a $14.0+ billion portfolio of 77,000 units in 29 metropolitan markets. Alliance is actively seeking management, development and acquisitions opportunities across the markets it serves. For more information, visit

About Modern Message

Modern Message is the creator of "Community Rewards" – a resident advocacy program that helps identify property's resident advocates and encourages them to spread the word about their apartment community across their social networks. The program integrates multiple marketing efforts into one solution while providing incentive for consumer engagement. Residents can share any combination of tasks online about their community including, creating and posting content on social media, taking online surveys, renewing their lease, generating referrals and following properties social media pages to receive updates, all of which can be traded for various prizes. The company works with property management companies of all sizes across the United States in both multifamily and student housing. Modern Message was founded in 2012 and is based in Dallas, TX. For more information, visit

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Kayla McCain
since: 11/2010
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