Axonom and Softronic Partnership Expands Powertrak CPQ Software Offering to Sweden’s Manufacturers

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Softronic delivers Powertrak’s quoting, ordering, and visual configuration solutions for improving sales efficiency and effectiveness to Sweden’s manufacturing industry.

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Our visual, drag-and-drop product configurator is a strategic sales and marketing tool rolled into one,” said Mike Belongie, COO at Axonom.

Axonom, a global provider of cloud-based 3D product configuration software, today announces its partnership with Softronic, a leading IT management and consulting services company delivering, Microsoft Dynamics CRM and ERP, and other tailored software solutions to mid-to-large size organizations in northern Europe.

This strategic partnership extends Axonom’s Powertrak CPQ and product configurator software to Sweden and other northern European manufacturers that sell and market make-to-order, build-to-order, and configure-to-order products.

“The manufacturing industry is very important in Sweden, but many businesses run outdated sales quoting and ordering software,” said Lars Back, business unit manager at Softronic. “In many of our consultations, we’re finding sales teams relying on spreadsheets, manual lookups, and other error-prone practices. Partnering with Axonom gives our customers immediate access to the latest advancements in configure-price-quote (CPQ) technology.”

At its core, Powertrak CPQ streamlines the sales process and accelerates the conversion of sales opportunities into revenue with automation tools that simplify complex configurations, speed quote generation time, and ensure ordering accuracy. Powertrak improves sales efficiency and effectiveness by shortening the sales cycle and eliminating common obstacles such as product combination errors, miscalculated costs, and quoting delays.

Axonom has taken the configure-price-quote concept to another level with its 3D visual product configurator. This solution encourages users to become highly involved in the designing process of highly configurable products by empowering them to drag-and-drop add-on parts and accessories anywhere acceptable on the near-realistic, three-dimensional product model.

Powertrak 3D Product Configurator is a sales and marketing solution that strengthens the manufacturer’s relationship with its distributors, resellers, and customers by simply guiding users through the design-to-order process without requiring expert product knowledge.

“Our visual, drag-and-drop product configurator is a strategic sales and marketing tool rolled into one,” said Mike Belongie, COO at Axonom. “Powertrak provides marketers with a web-facing solution to increase website traffic, stimulate user engagement, inspire self-expression, and strengthen brand loyalty. Meanwhile, for sales professionals, it captures every customer interaction and transaction, from lead-to-close, wherever it takes place.”

Manufacturers interested in learning more about Powertrak CPQ are requested to contact Softronic at or Axonom at

About Softronic
Softronic is a consulting firm that offers services within management and IT. Our products and services reaches from consulting guidance and tailored software development to administration and operation of your systems. Our customers are midsize and large businesses and organizations in northern Europe. Softronic was founded in 1984 and is listed in the NASDAQ OMX in Sweden. We currently have 500 employees in Stockholm, Gothenburg, Malmoe, Sundsvall, Arjeplog, and Överkalix.

About Axonom
Axonom is a global provider of cloud-based configure-price-quote (CPQ) and visual product configurator solutions for high-tech, manufacturing, and service organizations around the world. The company’s Powertrak CPQ software simplifies complex configurations, speeds quote generation time, and ensures accurate sales quotes and orders.

Axonom’s advanced CPQ offering, Powertrak 2D/3D Visual Product Configurator, empowers users to visually and interactively build, design, quote and order/buy highly configurable, make-to-order products. It encourages social engagement, inspires self-expression, strengthens brand loyalty, and boosts sales by capturing every customer interaction and transaction, from lead-to-close, wherever it takes place. For more information, please visit

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