Share Rocket Partners with Tribune Broadcasting to Accelerate Social Media Growth for News Stations

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Deal gives all Tribune news stations state-of-the-art market intelligence tool to enhance social media engagement

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“With Share Rocket we’ve seen immediate impact on the quality of our social media activity and our competitive position”, said Tribune SVP/News Bart Feder. “Winning in local news includes winning at social and Share Rocket is an important tool..."

Share Rocket, Inc and Tribune Broadcasting, a division of Tribune Media (NYSE: TRCO), announced a new partnership earlier this week to provide social media measurement solutions for 27 of Tribune Broadcasting’s television properties across the US.

Share Rocket, a social media ratings service, has devised a proprietary social scoring/rating methodology for broadcasters and digital publishers that provides real time actionable insights. Media companies use Share Rocket dashboards and data to manage their social media teams and to motivate and train individual on-air talent to maximize the impact of their social media posts.

Earlier this year, Tribune Broadcasting implemented the Share Rocket service in four pilot markets and saw growth in the overall social media performance of those stations, including an increase in referral traffic to their digital properties. Tribune Broadcasting will now implement Share Rocket to power its social media strategy in all Tribune news markets.

“With Share Rocket we’ve seen immediate impact on the quality of our social media activity and our competitive position”, said Tribune SVP/News Bart Feder. “Winning in local news includes winning at social and Share Rocket is an important tool for all of our newsrooms to leverage and enhance engagement with our audiences.

“We couldn’t be more excited to partner with Tribune,” said Share Rocket’s CEO and founder Chris Kraft. “Tribune is a news and digital leader in the broadcast industry and we are proud they have chosen Share Rocket as their performance measurement tool for social.”

ABOUT SHARE ROCKET:
Share Rocket is a social media ratings and audience platform providing broadcasters and digital publishers an easy way to quantify their social media equity, benchmarked against their peers. Share Rocket provides market intelligence and actionable insights that drive social media ROI. For more information visit http://www.sharerocket.com

ABOUT TRIBUNE MEDIA:
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, available in approximately 73 million households, Tribune Studios, and Gracenote, one of the world’s leading sources of TV, music and sports metadata, powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visit http://www.tribunemedia.com.

Media contacts:
ShareRocket: Chris Kraft ckraft(at)sharerocket(dot)com
Tribune Broadcasting: Jessica Bellucci jbellucci(at)tribunemedia(dot)com

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Chris Kraft
@sharerocket
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