This agreement provides us with another compelling platform for taking advantage of opportunities to further monetize in the live space. - Andre Stapleton, SVP Global Business Development and Strategy
Austin, TX (PRWEB) November 03, 2015
Set.fm announces that it has entered into an agreement with Sony Music Entertainment to provide SME's labels and artists with access to Set.fm’s real-time live event recording and distribution platform.
When using Set.fm, live content is recorded as the band plays, and is securely saved to Set.fm’s servers as high quality MP3 files that can be made available for near-instant post-event sales.
Under the terms of the deal, Sony Music artists can use the entire suite of Set.fm Studio software and all features of its marketing and distribution platform. This includes Set.fm’s proprietary Live Clip ShareSM which enables fans in the audience to post in social media a real-time sample of what they are listening to, direct from the soundboard; as well as its advanced instant ‘Approve & Release’ workflow tools which allow artists to immediately sell concert recordings online -- via Set.fm’s website and consumer mobile app, or through label and artist websites and Facebook Pages, among other channels.
Live recordings can be made available in advance, bundled with tickets, or as ticket up-sells. They also can be offered each night at the merch table utilizing Set.fm’s Virtual Sales Kiosk or Download Cards. The platform supports sponsor-subsidized and branded distribution of content to event attendees, capturing valuable fan marketing data in the process.
Among the first crop of Sony artists to begin using the platform is Colombia’s Bomba Estereo who is currently touring North America in support of their Sony Latin release, “Amanecer” (‘Dawn’), and getting global attention for their remix with Will Smith of the song “Fiesta” from the album. The group have toured across 40 countries, four continents and played major festivals like Glastonbury, Coachella, Austin City Limits, Lollapalooza, Outside Lands, Sonar, Roskilde, Vive Latino, among many others. Attendees of their Fun Fun Fun Fest appearance on November 6th in Austin, TX will be able to enjoy the band’s performance in person, and then take it home with them to listen over and over.
Andre Stapleton, Senior Vice President, Global Business Development and Strategy, Sony Music Entertainment said, “We are pleased to be partnering with Set.fm to offer our artists and labels the option of an end-to-end solution for their live event recording and distribution needs. This agreement provides us with another compelling platform for taking advantage of opportunities to further monetize in the live space.”
Set.fm’s Founder and CEO, Matt Peterson, added: “Every music lover has been to a concert that they’d love to re-live. We’re working with artists and labels to create a fan expectation that, in addition to a T-Shirt, they’ll be able to go home with a highly personal and unique recorded memento of their experience. We’re excited about our partnership with Sony Music to provide some of today’s hottest artists with access to this new form of digital event merchandise.”
Set.fm is the self-publishing platform for live audio recordings. It’s software suite and online platform make it easy to capture, share and sell high quality audio recordings of any live performance in real-time; enabling musicians and other performers to amplify their social reach and turn on incremental revenue streams. Thousands of performances have been captued using the Set.fm Studio software (Mac, Windows, iOS), which comes loaded with plug-ins for all of the major Digital Audio Workstation programs. Set.fm captures live audio and uploads it for sale or distribution in real-time, as it’s being performed, for fans to enjoy on-demand. Audience members can socially share a portion of what they're listening to and purchase a copy of the performance before they even leave the venue.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Bazmark Records, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Flying Buddha, Fo Yo Soul Recordings, Freesolo Entertainment, Kemosabe Records, Latium Entertainment, Legacy Recordings, Louder Than Life, Masterworks, Masterworks Broadway, OKeh, Polo Ground Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.