Finalists in Loyalty360's Customer Experience Awards Include Chili’s Grill & Bar, Dunkin’ Donuts and Tony Roma’s

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A field of 19 brands will be competing for top honors at Loyalty360's 2015 Engagement & Experience Expo

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Brands are telling us it is difficult to stay on top of the new tools and technologies that come to market with the promise of taking customer experience to the next level.

Executives from Chili’s Grill & Bar, Dunkin’ Donuts and Tony Roma’s will convene at Loyalty360's 2015 Engagement & Experience Expo, powered by Loyalty360, to compete for top honors in the Loyalty360 CX Awards. As a final stage in the judging process, finalists will present their cases to a jury that will then decide Platinum, Gold, Silver, and Bronze winners in each category. Expo attendees who will also be in the audience during the presentations are invited to an awards luncheon where the winners will be named. The 2015 Engagement & Experience Expo is set for November 9 – 11, 2015 at the Hilton Dallas Lincoln Centre in Dallas, Texas.

“Customer experience and customer loyalty are incredibly dynamic fields today. Brands are telling us it is difficult to stay on top of the new tools and technologies that come to market with the promise of taking customer experience to the next level,” remarked Mark Johnson, CEO of Loyalty360. “By having our CX Awards finalists at the expo to share details of their strategies, the challenges they’ve faced and what has worked, it will be tremendously beneficial for other marketers to hear and learn from their stories.”

The Loyalty360 CX Awards recognize brands that are using innovative tools and techniques to deliver experiences that build lasting relationships with customers. Brands are competing in six different categories that impact customer experience: Technology & Trends, Customer Insights, Measurement, Brand Messaging, Employee Engagement, and Customer-centric Culture.

Chili’s Grill & Bar is competing in the Best Technology & Trends category for their use of table top tablets to deliver value to both customers and the brand. Chili’s loyalty program is integrated into the tabletop tablet technology and mobile application to make it easy and fun to interact with the brand and the program.

In the Best Measurement category, Dunkin’ Donuts is using predictive modeling to deliver relevant and personalized offers to members of its DD Perks loyalty program. Dunkin’ is also using data and analytics from a variety of sources, such as mobile app engagement and satisfaction surveys, to make the customer experience better, both online and offline.

Tony Roma’s is a finalist in the Best Brand Messaging & Communication category for its focus on the “fun” restaurant atmosphere to increase customer engagement inside as well as outside of restaurant locations. The brand’s “Rib Face” contest invited customers to share a picture on social media of their sauce-covered face while eating ribs. The contest re-enforced the brand’s focus on ribs and fun, while engaging a young audience.

Engagement & Experience Expo is a three-day event for marketers and other customer-focused professionals to learn business intelligence, meet new technology providers, network with peers, and understand proven solutions to customer experience challenges. Interactive sessions from other highly regarded brands such as Meineke, AARP, Sonic Drive-in, Thomson Reuters, AT&T, and more, will round out the agenda.

The 2015 Expo will feature the release of white papers and case studies from several event sponsors, as well as expanded media coverage and industry analysis.

Title sponsors of the Engagement & Experience Expo include: Ansira, Brierley+Partners, Clutch, Deluxe, EMC, Gold Group, Inquisium, Kentico, Lenati, and Stellar Loyalty.

To register for the upcoming Engagement & Experience Expo, taking place at the Hilton Dallas Lincoln Centre, please visit: [

About Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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Mark Johnson
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