We want to completely redefine the custom motorcycle scene.
(PRWEB) October 29, 2015
Putting Motorcycle Customization in the Hands of the Average Rider and Raising Awareness for Charity
British Customs kicked off their Weekend Projects campaign today to put motorcycle customization in the hands of the average rider and to raise awareness for Riders for Health charity with a CROIG X BC Edition Triumph Bonneville and a GoPro camera giveaway.
British Customs is introducing their new Weekend Projects with 150+ upgrades packages that are designed to allow the average rider to completely transform a Triumph motorcycle into any style of bike system by system. All the upgrades included in each pack can be installed using common tools, and only require minimal technical knowledge.
British Customs is revitalizing the heritage of the motorcycle community’s home-garage culture by reconnecting riders with the lifestyle of the “good ol’ days” of vintage motorcycles. In the heyday of motorcycling, everything on a motorcycle was mechanical, and could be worked on with common tools. Personalizing motorcycles was commonplace when any rider could work on any part of their bike in their own garage.
“We want to completely redefine the custom motorcycle scene,” stated Jason Panther, President of British Customs. “Getting a custom motorcycle is typically thought of as a pipe dream, but we’re putting it in the hands of the average rider by packaging together bolt-on parts that they can use to completely transform a motorcycle in a weekend.”
Weekend Projects is also part of an initiative to raise awareness for Riders for Health, a charity that uses motorcycles to deliver life-saving medical supplies to rural communities in Africa. To bring the community together to support Riders for Health’s cause as part of the Weekend Projects, industry-leading brands GoPro, Nixon, and Simpson Racing Products, and innovators Abel Brown, Hagon, Saint, RAEN, Thursday Boot Co., Aether, and Stance have joined as sponsors and will be participating in weekly product giveaways including a one-of-a-kind Mad Max-themed CROIG X BC Edition 2015 Triumph Bonneville.
Chippa Wilson is the ambassador for Weekend Projects, and is acting to promote awareness globally to benefit Riders for Health. Wilson is a groundbreaking athlete and progressive role model for many, and he is known for his deep respect for the past and the new heritage. Driven by this respect, he is an icon of the do-it-yourself lifestyle and has a love for personalizing things through BC Weekend Projects.
For the next eight weeks, British Customs will be hosting a weekly photo and video contest on their website and social media. The winner of each week’s contest will win a GoPro camera.
Next week British Customs will launch their Stainless Steel Collection of aftermarket parts as part of their Weekend Projects, and will be giving away a pair of unbreakable denim jeans from Saint.
Donate to support Riders for Health and register to win the motorcycle and other products at the British Customs website.
About Riders for Health:
Riders for Health is a social enterprise and registered charity that manages and maintains vehicles for health-focused partners in eight countries in sub-Saharan Africa. They work with ministries of health and other, smaller community-based organizations to help manage two- and four-wheeled vehicles of outreach health workers, allowing them to reach rural villages. Riders provides maintenance and management of these vehicles, and training for health workers in safe riding and driving.
About British Customs:
British Customs is a Southern California-based lifestyle brand and designer of aftermarket motorcycle parts. They are known for making the highest quality factory-spec bolt-on parts that only require common tools and minimal technical knowledge to install. With any of their parts upgrades, the average rider can completely customize his or her motorcycle in a weekend.
About Chippa Wilson:
Chippa Wilson is a lifestyle personality known for his love of simpler things from the “good ol’ days.” Wilson is a known retro motorcycle enthusiast and Renaissance man. Wilson is a world-renowned action sports athlete and X Games Silver Medalist. Wilson is sponsored by Nixon, Stance, Fox, and New Era.
