LSM Highlights How CIM Courses Can Help Marketers Avoid the Pitfalls of ‘Witty Slogan’ Meaningless Marketing

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London School of Marketing, who offer a wide range of marketing and business qualifications, have today released a blog, detailing how CIM courses can help to guide marketers towards more productive marketing methods.

Witty Slogans, Clichéd Writing and Viral Memes; What’s the Marketing Impact?

Witty Slogans, Clichéd Writing and Viral Memes; What’s the Marketing Impact?

If the campaign relates directly back to the business, its core values and messages, then going viral can be very effective indeed.

London School of Marketing, one of the UK’s leading educational establishments specialising in internationally recognised marketing and business qualifications, has today released a blog, designed to explain how CIM courses can help marketers avoid some of the more common mistakes in marketing.

The blog focuses on identifying common errors in business marketing; particularly when attempting to create impact. Of course, as David Soberman, a marketing lecturer at the University of Toronto’s Rotman School of Business says – ‘marketing is all about standing out.’ However, as the blog investigates, sometimes, standing out can have an adverse effect on the business, drawing attention for the wrong reasons.

“In a world where viral marketing is prevalent, it’s important to know how to harness the power of the internet effectively,” says Chrishanthi Ranaweera, Marketing Lecturer at London School of Marketing. “If the campaign relates directly back to the business, its core values and messages, then going viral can be very effective indeed. However, if mismanaged or miscommunicated, viral marketing can actually serve to create negativity around the company.”

Likewise, as the blog further explores, there’s a risk of focusing on humour at the detriment of the brand. Wit can generate attention and make the company memorable, but if used inappropriately or in an irrelevant manner, is unlikely to yield any tangible results for the business.

London School of Marketing highlights the fact that a qualification in marketing, such as an internationally recognised CIM certificate or diploma, can help to ensure that future marketing efforts are effective and productive, rather than risky or inefficient.

“A CIM course can really help to deepen understanding of the psychology of marketing, and in particular, how the target audience responds to different forms of marketing communication,” continues Chrishanthi Ranaweera. “It’s an excellent option for those thinking of getting into marketing, or those in an existing marketing role, and it’s the only qualification mapped to the new Government Occupational Standards in Marketing.”

CIM courses offer a number of benefits to students. They are flexible and can be completed on a part-time basis to work in with existing work commitments. They’re also tailored to reflect the modern marketing environment, and cover both traditional key principles and recent developments, such as digital and viral marketing.

Those interested in discovering more about the risks involved with ‘witty slogan’ marketing, and how to avoid some of the more common marketing mistakes associated with viral marketing, can read the full blog post here. Alternatively, to find out more about their range of CIM courses and other marketing and business qualifications, which can be studied both in the UK and abroad, please visit the relevant page on their site. Further details can be found at

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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