Participants of the TAFISA World Congress Make Dreams Come True by Engaging in a New Active Conferencing Concept

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Delegates talked the walk and walked the talk during the 4 days of the TAFISA World Sports for All Congress in Budapest by being physically active throughout the event, thereby also helping to raise funds for a good cause. The 24th TAFISA (The Association for International Sport for All) World Congress for international leisure sports engaged in a unique active conferencing concept based on an idea by the Coca-Cola Wake Your Body active lifestyle program; beyond exchanging ideas and good practices about active and healthy living, 455 congress delegates from 71 countries globally, engaged in pre-organized physical exercise programs, collecting credits with personal QR codes to collectively achieve activity targets and thereby raise HUF 1.000.000 for a foundation.

“The main theme of the 2015 TAFISA World Congress was “Sport for All – the Ultimate Legacy”, integrating physical activity into everyday life and leading by example to achieve life-long physical activity for everyone." - Eda G. Pogany

Participants successfully made a move with more than 450 delegates of 71 countries to raise a fund of HUF 1.000.000 to a Hungarian foundation, Suhanj!, which enables children and adults with impaired eyesight and other physical or mental disabilities to participate in mass sports events. The active conferencing concept at the 2015 TAFISA World Congress included morning exercise opportunities, opting to walk instead of taking a car and sightseeing milestones, sports activities between sessions using special installations, such as spinner chairs at the conference venue, and using the pedometers provided to every delegate and guest by Coca-Cola Wake Your Body in their welcome package.

“The main theme of the 2015 TAFISA World Congress was “Sport for All – the Ultimate Legacy”, integrating physical activity into everyday life and leading by example to achieve life-long physical activity for everyone. This is very much in line with what the Coca-Cola ‘Wake Your Body’ program stands for, which is promoting regular physical activity as well as a balanced diet and informed choice.” said Eda G. Pogany, External Affairs Director at Coca-Cola HBC AG.

About TAFISA
TAFISA (The Association For International Sport for All) is the leading international Sport for All organization which primarily focuses on creating a sustainable active world by lobbying internationally for Sport for All, providing and coordinating programs and events as well as networking and experience transfer platforms. With over 300 members in 160 countries from all continents, TAFISA has a foundation and framework that is unique and represents the global Sport for All movement. TAFISA is officially recognized by and in active cooperation with the International Olympic Committee (IOC), EU Commission, United Nations Education, Science and Culture Organization (UNESCO) and the World Health Organization (WHO).

About the Coca-Cola Wake Your Body active lifestyle program
Coca-Cola Wake Your Body is an overarching active lifestyle program that supports a series of sports and physical activity events in 28 countries. It has been designed to be inclusive and encourage the broadest participation in terms of age, gender, physical fitness and ability and provide a diverse range of opportunities for physical exercise for all. The program originates from Hungary and has been developed throughout 10 years to become the standard active lifestyle program implemented with the same principles and the same branding across the 28 countries where Coca-Cola HBC operates. The program aims to move 6.7 million people by 2020.

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Kata Kiss
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