Immersion Active creates audience profiles such as this for professionals involved in marketing and selling to mature consumers in a variety of audience segments.
Frederick, Maryland (PRWEB) October 13, 2015
Digital marketing firm Immersion Active has released a new audience analysis product for marketing professionals who want to reach Alzheimer’s family caregivers. The Alzheimer’s Caregiver Profile is an in-depth look at who buys Alzheimer’s-related products and how to market to them.
The profile presents a comprehensive collection of research-based audience insights and marketing recommendations that will give marketers a deep understanding of the family caregivers’ concerns, motivations, and buying behaviors. The product includes:
-- A detailed family caregiver persona—motivations, decision criteria, objections, content preferences and more
-- The 5-step buyer’s journey of an Alzheimer’s caregiver including online search behavior
-- Alzheimer’s and dementia market research
-- Competitive analysis of the keywords driving traffic to top Alzheimer’s product websites
-- A recommended marketing plan and budget allocation
-- Website and social media considerations for marketers
-- A 48-slide presentation for marketers to share audience insights and marketing recommendations with their teams
Immersion Active provides audience insights and marketing recommendations to CMOs, marketing and strategy professionals, customer experience professionals, content developers, sales professionals, and others involved in selling or marketing to mature consumers in a variety of audience segments.
The 148-page Alzheimer’s Caregiver Profile is being offered at an introductory price of $1199.
About the Authors
The Alzheimer’s Caregiver Profile was developed by a small team of Immersion Active marketers, each representing a different digital discipline. They analyzed a broad range of data and infused it with their own layer of insight based on 17 years of award-winning experience meaningfully engaging Boomer and senior audiences.
Immersion Active is a digital agency focused on the 50+ market, integrating data-driven digital marketing strategy with cutting edge sales techniques to help clients win their best mature-market customers at the lowest cost.