Digital creative agency MISTER launches Fear of God's ecommerce and digital experience at fearofgod.com

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Using the latest in media technologies, MISTER is developing a proprietary fashion and ecommerce platform for inspiring artistic and consumer media experiences on devices, in stores and on the runway.

Fear of God digital experience

Fear of God digital experience

We wanted an agency to help us digitally communicate our vision. It was important to me that fearofgod.com provide our consumers a digitial experienece that was consistent with our brand messaging and direction. Mister has accomplished that for us.

The new site was designed in close collaboration with the founder and designer Jerry Lorenzo to reflect Fear of God’s unique creative direction. The platform was developed as a means for the designer to express Fear of God’s aesthetics through film, photography and new media. The mobile-first design enables a native-app level experience on mobile phones and tablets and scales up to a seamless desktop brand experience. The underlying cloud platform was built to support any level of customer demand.

“We worked closely with Jerry to create an experience that would be valued by the fans of Fear of God. We focused on the more subtle elements of the user interface and infrastructure to create an overall experience that projects the designer and brand’s style. Despite the enormous customer anticipation of the Fourth Collection, the platform launch went very smoothly.” Guido Callarelli, Founder and Creative Director, Mister

“We wanted an agency to help us digitally communicate our vision. It was important to me that fearofgod.com provide our consumers a digital experience that was consistent with our brand messaging and direction. MISTER has accomplished that for us.“
Jerry Lorenzo, Fear of God

Using the latest in media technologies, MISTER is developing a proprietary fashion and ecommerce platform for inspiring artistic and consumer media experiences on devices, in stores and on the runway.

About Mister

Guido Callarelli, Founder and Creative Director started MISTER in 2013 in New York City with the goal of building a media technology company focused on pairing fierce design aesthetics with innovative technologies for fashion brands. Mister’s unique creative, advertising and tech team aims to innovate beyond web pages and shopping carts and into new digital media experiences. Learn more about at http://www.mister.nyc.

About Fear of God

Fear of God, launched in 2013, is a thought-provoking, LA-based clothing line created to provide solutions for the modern wardrobe. Jerry Lorenzo aims to tell a story through unique silhouettes, proportion and details, cultivating a new take on menswear. Today, the line offers precisely cut sweatshirts, super-soft raw-edge tops and sporty cotton-twill bomber jackets. From workwear-inspired plaid to dropped-crotch jersey sweatpants, expect streetstyle looks from Fear of God.

Media Contact:
Isabella Jensen
Email: Isabella(at)mister(dot)nyc
http://mister.nyc
Phone: (917) 819-2140

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Isabella Jensen
MISTER INC
+1 (917) 819-2140
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