New York, NY (PRWEB) October 30, 2015
The campaign focuses on a number of topics within the industry, and calls for swift policy and advocacy measures to enact change. Editorial features include a focus on the invaluable life-saving force of naloxone, the importance of Medication Assisted Treatment (MAT) in recovery, the link between opioid diversion and heroin addiction and the co-existing mental disorders that often accompany medication addictions.
Medication Addiction is a print and online campaign, distributed within this weekend’s edition of USA Today in New York, Chicago, LA and Boston, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The print component will also be featured at the upcoming American Academy of Addiction Psychiatry Annual Meeting from December 3-6 of this year. The campaign will be disseminated in all of the attendee bags at this conference.
The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here. The digital homepage and cover of the print publication features Sylvia Burwell, Secretary of the U.S. Department of Health and Human Services. In an exclusive interview, Secretary Burwell discusses why she has made the opioid epidemic a top priority of her time in office. The Secretary also discusses the vital importance of Medication-Assisted Treatment for opioid and heroin addicts, and gives advice about how the general public can help to reverse this unsettling trend.
This campaign was made possible with the support of the Centers for Disease Control, the Substance Abuse and Mental Health Services Administration, the U.S. Department of Health and Human Services, the Partnership for Drug-Free Kids, the American Association for the Treatment of Opioid Dependence, Physicians for Responsible Opioid Prescribing, the American Society of Addiction Medicine, the National Council for Behavioral Health, The FedUp! Rally, NAMA Recovery and the MARS Project, the American Academy of Addiction Psychiatry, ACLS Diagnostics, Indivior, Mallinckrodt Pharmaceuticals, Quest Diagnostics, The River Source, Safer Lock, Alkermes, Appriss and Addiction-Rep.
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