Law Business Media Announces Strategic Alliance with Good2BSocial

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Law Business Media, LLC, owner of Metropolitan Corporate Counsel, today announced that it has entered into a formal alliance with Good2BSocial, LLC. Law Business Media, LLC was founded by Kristin and Joe Calve, longtime legal media and marketing executives.

Kristin Calve, Co-founder Law Business Media LLC

Our alliance will help the many law firms and legal service providers that partner with MCC deliver timely, tailored thought leadership to General Counsel and other high-level corporate counsel and law department executives.

Law Business Media, LLC, owner of Metropolitan Corporate Counsel, today announced that it has entered into a formal alliance with Good2BSocial, LLC, which provides content marketing, social media and digital marketing strategy and support to law firms, lawyers and legal marketers. The terms of the alliance were not disclosed.

Law Business Media, LLC was founded by Kristin and Joe Calve, longtime legal media and marketing executives. Their first acquisition, Metropolitan Corporate Counsel, has been publishing continuously since its establishment 22 years ago by Al Driver, former General Counsel of JCPenney. MCC is one of the oldest and most respected media companies in the world devoted solely to corporate counsel.

Good2BSocial helps lawyers, law firms and legal marketers understand and leverage the power of content marketing, digital marketing and social media. Using the latest tools and techniques, G2BS helps lawyers and law firms build their brands by leveraging best practices for digital and social media marketing. It was founded by Guy Alvarez, a leading marketing executive with extensive experience in the legal sector.

“We are delighted to work with the team at Good2BSocial," said Kristin Calve, co-founder of Law Business Media and Publisher of MCC. "Our alliance will help the many law firms and legal service providers that partner with MCC deliver timely, tailored thought leadership to General Counsel and other high-level corporate counsel and law department executives. By amplifying our content and extending our reach across digital platforms favored by the in-house community, Good2BSocial will enhance the value we deliver to our readers and our contributors. We look forward to working together."

"MCC and Good2BSocial share a common mission: helping lawyers, law firms and legal marketers shape and deliver valuable content to corporate decision makers and other audiences," said Guy Alvarez, founder and Chief Engagement Officer of G2BS. "We know the legal services market and we understand the content. Working together, we believe we can greatly enhance our individual efforts."

Both the Law Business Media and Good2BSocial teams bring a wealth of strategic experience to the partnership. That includes decades in law, legal media, marketing, business development, social media, content development, brand building, finance, and venture capital.

"It's a perfect match and a potent combination," said Kevin Vermeulen, Co-Managing Director of G2BS who spent over 20 years leading sales & marketing at ALM, the world's leading legal journalism company. "Our alignment will help to marry both new and traditional media to ensure current and future audiences of MCC will be able to access their incredibly valuable content effortlessly. We look forward to a long and fruitful partnership."

For more information, please contact Kristin Calve at kcalve(at)metrocorpcounsel.com or 203.722.1188.

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Kristin Calve
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