New Exclusive Boo and Pusheen Plush Hit IT'SUGAR Stores Nationwide

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America’s Favorite Dog And Cat Take On A New Look At The Country’s Most Coveted Sweets Shop

The most scrumptious dog and cat on the Internet have taken on a new form at the store known for all things fun and delightful, IT’SUGAR. Available for the holidays, IT’SUGAR debuts new exclusive plush items nationwide from the world’s cutest dog, Boo, and favorite mythical kitty, Pusheen.

Way more than just a candy store, IT’SUGAR brings to life iconic items that make people smile.
Boo, the famed Pomeranian with over 17 million fans worldwide, is outfitted with a furry IT’SUGAR sweater for the winter months ahead and in true IT’SUGAR fashion, Pusheen is holding a pink swirly lollipop.

Both famed pet plushes are available now at over 75 IT’SUGAR stores nationwide and online at Boo retails for $29.99 and Pusheen for $24.99.

Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT’SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a movement where life doesn’t have rules – the IT’SUGAR movement.

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Lauren Hedstrom
Fox Greenberg Public Relations
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