Snuggling Up Has Never Been So Sweet; IT'SUGAR Introduces Exclusive Sour Patch Kids Snuggie

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America’s Favorite Sour Then Sweet Treat Makes Debut On Famed Blanket With Sleeves

Everyone’s favorite blanket with sleeves is taking on a sweet new look at IT’SUGAR stores nationwide! The country’s most coveted candy store will introduce a new Sour Patch Kids Snuggie just in time for the holiday season. On the heels of the launch of IT’SUGAR’s exclusive larger sized Sour Patch Kids sold in individual bulk flavors, the sweets shop will also be exclusively carrying a newly designed Snuggie featuring the iconic red Sour Patch Kid on a blue blanket.

“Our exclusive Sour Patch Kids Snuggie is the most comfortable and fun way to enjoy some relaxation time – add some sugary treats in and you’ve got the perfect evening,” says Jeff Rubin, CEO and Founder of IT'SUGAR. "Who doesn’t love to snuggle up on the couch in a warm blanket eating their favorite candy when the weather gets colder?”

“I have always been a fan of IT’SUGAR,” adds Teresa Sinapi, Brand Manager of AllStar Products Group. “The stores never fail to put a smile on my face with their incredible combination of fun, funny and sweet candy edibles and gift items. It’s the first place people go when they are looking for a good time and is the perfect place to launch the Sour Patch Kids Snuggie.”

Coming in a one-size-fits-all for adults, the Sour Patch Kids Snuggie is made with their signature super-soft fleece and retails for $19.99. The Snuggie will be available in all of IT’SUGAR’s over 75 stores nationwide in November.    

Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT’SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a movement where life doesn’t have rules – the IT’SUGAR movement.

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Lauren Hedstrom
Fox Greenberg Public Relations
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