Watching the [Steve Jobs] film, I was transfixed, involved, committed, and feeling as if I were there again"
(PRWEB) October 30, 2015
Menlo College Trustee and Palo Alto resident Andrea “Andy” Cunningham is a strategic marketing and communications expert who worked as a publicist for Steve Jobs.
The recent release of the film “Steve Jobs” is a portrayal about the late Apple co-founder Steve Jobs. Written by Aaron Sorkin, the film stars Michael Fassbender as Jobs. In the movie, actress Sarah Snook portrays Cunningham’s pivotal contributions to the launch of the Macintosh in 1984.
When Jobs left Apple to form NeXT and acquire Pixar, he chose Cunningham’s public relations agency, Cunningham Communication, to represent him. She continued to work with Jobs for several years. She has developed marketing, branding, and communication strategies for game-changing technologies and companies ever since.
Cunningham said she was "hired and fired four or five times" by Jobs during the 1980s, when she worked with him during the formation of NeXT, and as he acquired and then transformed Pixar from a hardware company to an animation company. Watching the film, she revealed that she was, “transfixed, involved, committed, and feeling as if I were there again.”
Cunningham is the founder and CEO of Cunningham Collective, an innovation-to-market consultancy. She has worked with hundreds of leaders similar to Jobs. She points to three who embody some of the “think different” traits Jobs had: Reed Hastings of Netflix, Brian Chesky of Airbnb and Josh Tetrick of Hampton Creek.
“They are bold and brave and do what it takes to change the world. They don’t care what people think about them and they innovate in different ways,” said Cunningham.
About Menlo College
Menlo College was established in 1927 in Atherton, California as a small, private school that focuses on business education with a strong liberal arts emphasis. Located in the heart of Silicon Valley midway between San Francisco and San Jose, Menlo has been named among the "Best Colleges in the West" by The Princeton Review seven years running and a U.S. News "Best Regional College" for the last five years. http://www.menlo.edu