Revinate Announces Strengthening of the Executive Team With Changes in Singapore and San Francisco Headquarters

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Management team evolves to support growth in AsiaPacific region, customer demand, product innovation and commitment to developing global talent and culture

Revinate, the leading provider of hospitality software for guest feedback and guest marketing, is pleased to announce the hiring of three critical roles. These new leaders reflect the company’s continued commitment towards hiring top talent. Kelly Buchanan was appointed Vice President of People, Kenny Lee was appointed Vice President of Marketing and Dany Bolduc was appointed General Manager, AsiaPacific.

“Revinate’s exponential growth and market adoption is due to the fact that we hire the most talented people across all disciplines, from engineering to marketing,” said Jay Ashton, co-founder and Chief Product Officer. “These latest hires ensure our continued success as we strive to reinvent the guest experience.”

Kelly Buchanan joins Revinate from Zynga, where she led global learning, culture and organization development. Prior to Zynga, she was based out of Lucasfilm’s APAC headquarters in Singapore, running the global training function and Jedi Masters Program. She held several other key leadership roles at Lucasfilm and Industrial Light & Magic, spanning leadership development, change management, and process re-engineering. She brings additional consulting and project management experience in tech and public relations.

Kenny Lee is a 20-year global marketing technology veteran with a multi-disciplined background in Field, Product, Campaign and Demand marketing. Lee recently led digital and demand transformation at social CRM vendor, Lithium Technologies. He also served in leadership roles at Dynamic Signal and Adobe Systems, managing EMEA, LATAM and APAC regions.

Dany Bolduc has over 20 years of global business experience in executive, senior management and sales leadership roles in travel & hospitality, mobile, cloud computing and e-commerce. Prior to Revinate, Dany was SVP - APAC for Silent Circle, an encrypted communications firm based in Geneva. He was previously Chief Operating Officer at Crescentrating/, the world's leading Halal friendly online travel agency, GM of AirAsia iVentures, responsible for online and ancillary income business units, and Vice President for Southeast Asia at BlackBerry.

In addition to these new hires, Revinate’s co-founder and former CEO will become the company’s first Chief Product Officer. Marc Heyneker, co-founder and former Global VP of Sales, will take over as CEO. Heyneker says, “As leaders in a competitive market, it’s critical that we maintain our lead in product innovation and usability. Jay is incredibly passionate about our products and has led all our product development to date. We’re all very excited about what he will be able to accomplish by dedicating his role to it.”

These hires come on the heels of tremendous momentum for the company, including surpassing 25,000 hotel clients this summer, strong customer adoption of Revinate Marketing™ and Engage™ and an expanded partner ecosystem that has helped the company further expand their global presence.

About Revinate
Revinate helps hotels know more about their guests so they can deliver personalized experiences that create valuable relationships and lifelong customers. Using guest data combined with our marketing engagement platform, hotels can better understand and engage their audiences, increasing loyalty and revenue. Revinate is well-funded by leading investment firms Northgate Capital, Tenaya Capital, Industry Ventures, Benchmark Capital, Formation 8, and Tao Capital. Headquartered in San Francisco, with offices in New York, Amsterdam, Singapore, Cape Town and Sydney, Revinate counts over 25,000 of the world’s leading hotels as customers. To learn more, please visit or email info(at)revinate(dot)com.

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Carolyn Murphy
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