Christie and Microsoft #EmpowerCreativity with Projection Mapping Projects

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Christie® and Microsoft brought mixed-reality technologies to the beachfront in Cannes, France for the Microsoft Beach Club during the 2015 Cannes Lions International Festival of Creativity.

The first project, dubbed ’Light Marketing,’ warped images onto visitors in real time as they entered and moved around the pavilion.

‘Light Marketing’ can be used to show real-time content on people for shopping, concerts or installations and the point was to make it seem like a magical experience

Christie® and Microsoft brought mixed-reality technologies to the beachfront in Cannes, France for the Microsoft Beach Club during the 2015 Cannes Lions International Festival of Creativity. Visitors to the Microsoft Beach Club experienced the latest in projection mapping collaborations via two customized projects using Microsoft Kinect technology and Christie projectors and software.

Turning accommodating visitors into living billboards.
Housed in a white-tented pavilion on the beach, Christie and Microsoft displayed two projects designed to show how Kinect and Christie projectors can be combined to inspire a creative space. Using Microsoft Kinect and a Christie Mirage HD14K-M projector, the first project, dubbed ’Light Marketing,’ warped images onto visitors in real time as they entered and moved around the pavilion.

“Kinect is pretty much a room scale technology,” explained Rick Barraza, design strategy and creative engineering, Partner Catalyst Group, Microsoft. “It tracks up to six people at 30 frames a second and with 25 points of articulation on a person’s joints. It is about movements in space. We’re able to turn people into living billboards.”

“‘Light Marketing’ can be used to show real-time content on people for shopping, concerts or installations and the point was to make it seem like a magical experience,” added Chad Faragher, senior product developer, Software, Christie.

Ordinary light becomes smart light with Christie.
The second project - ‘Light Mural’ - was a 10-foot by 4-foot animated scene of beach life featuring Kinect, one Christie DWU951-Q projector with an ultra-short throw lens. When touched, the interactive mural sensed depth changes and came to life with pop-up images.

“We were interested in mixing Kinect with projection to create a perception-based experience,” commented Barraza. “When you mix projectors with a camera that can see and understand reality, dumb light becomes smart light, which is why I love this partnership with Christie.”

Blending digital and physical to create an exciting mixed-reality experience.
Christie engineers spent three months working with Microsoft on the “Light Marketing” and “Light Mural” projects and overcame numerous environmental challenges including hot weather, high ambient light, salty air, no roof and a wooden floor that vibrated when walked on.

“Christie needed to provide high brightness projectors that could compete against the high ambient light here. We also had a lot of heat to deal with, and these projectors were asked to be enclosed away in boxes so we needed to provide projectors that could compete in this environment and still continue to operate,” said Faragher.

Overall, the projects were a success for both Microsoft and Christie. “It was great working with Christie because they try to explore what projection can do. They’re very creative people and there is a big tradition in cinema of how technology is used to tell stories better. The project was a fascinating marriage between technology and creativity; engineers worked to overcome all these challenges and the artists providing content were able to use technology in a way that could inspire storytellers in museums, theme parks and retail spaces,” Barraza concluded.

About Christie
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan. Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit http://www.christiedigital.com.

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John Berkovich
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