FMTC Announces Program Management Services for Affiliates and Publishers

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Affiliate datafeed provider adds a relationship management and strategy service offering to its product suite.

FMTC, an affiliate marketing datafeed and content tool provider, announced that it has added a relationship management and strategy service offering for affiliates and publishers who want to develop a stream of revenue based on publishing deals provided and monetized through the affiliate channel of thousands of stores.

The service, dubbed “Elite Media Partners”, centers on providing relationship management for the publishers, connecting them with the dozens of networks and thousands of merchants/stores that provide the deal content for the company’s datafeed.

“It’s essentially an OPM service offering for the affiliate,” said the company’s CEO, Rachel Honoway. “OPMs manage a program for the merchant, handling relationships and strategy. We’re doing the same thing for the publisher, handling their relationships with the merchants, networks and OPMs and orchestrating their deal-focused content strategy.”

The service hinges on FMTC’s long-standing relationships and reputation in the affiliate marketing space to fast-track the publisher’s acceptance into programs. FMTC also goes to bat for Elite Media Partners, negotiating for higher commission rates, exclusive deals and custom content.

Without the service, FMTC’s datafeed clients (publishers/affiliates) must create and manage these relationships on their own. This entails joining over a dozen affiliate networks and, one-by-one, joining the thousands of affiliate programs within those networks. Publishers then join private programs and make connections with other sources of deal content.

For anyone who understands the complex affiliate marketing space, this setup process is an arduous ordeal. For anyone who is not familiar with the affiliate marketing space, this setup process, let alone the ongoing relationship management and strategy development, can seem impossible. So, along with affiliate partners, FMTC is targeting publishers who have not yet employed an affiliate-monetized strategy including membership sites and traditional media outlets like newspapers and magazines.

The service is provided on a revenue-sharing model and available only to select publishers. “We’re aiming to partner with large-scale publishers who have established traffic and an engaged audience,” commented Honoway.

More information and a form for interested parties are available at:

About FMTC
Since 2007, FMTC has been providing affiliates a convenient solution for managing offers, deals, links and other content from thousands of merchant programs across 24 affiliate networks and data sources. FMTC’s inventory includes over 150,000 links from nearly 10,000 merchant programs in the US, Canada, the UK and Australia.

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Rachel Honoway
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